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  • Regensburg remains top spot for single households in Germany
    • 02/13/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

  • GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture
    • 02/12/19
    • Press
    • Global
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture

    Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients  

  • GfK Supply Chain Insights
    • 02/12/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free partner webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.

  • Join GfK at Distree EMEA 2019
    • 01/30/19
    • Distribution and Supply Chain Management
    • Global
    • English

    02/19/19 - 02/22/19
    Join GfK at Distree EMEA 2019

    At Distree EMEA, GfK will participate with a booth and delivers the opening keynote and three workshops as well as a VIP breakfast briefing for TOP managers from the industry.

  • Consumer climate in Germany is on the rise
    • 01/30/19
    • Retail
    • Global
    • English

    Consumer climate in Germany is on the rise

    Findings of the German GfK Consumer Climate Study for January 2019

    • 01/25/19
    • Technology
    • Global
    • English

    CES 2019:  A Tipping Point for the Consumer-Technology Relationship?

    You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your iPhone”. A lot has already been written about this advertisement – how clever and cheeky it was, how it was a not-so-subtle dig at Amazon, Google and Facebook (among others), its factual veracity.

    But at the heart of Apple’s advertisement at CES is the issue of privacy. It is not just about what the big tech players are doing — or not doing — about privacy; it is also essential to remember and recognize how people feel about technology, its impact and how this is changing. Because understanding this shifting landscape is going to be critical for future success for tech (and indeed non-tech) brands. Even in this AI- VR- AR- 5G – next gen — world, there is still a fundamental truth – marketers need to develop what consumers want. You can have the best technology in the world, but if the consumer does not embrace it or see the value, you are not going to have commercial success.

    We are now at an inflection point in terms of how consumers are thinking about technology. When we look back, we believe that 2018 will have marked the start of a fundamental re-assessment on the impact of technology in our lives. Certainly, there were many high-profile events that happened last year that put this under a spotlight — from GDPR (General Data Protection Regulation) going into effect to Mark Zuckerberg’s testimony before Congress to numerous high-profile data breaches that affected millions of people. It is against this backdrop where we see the beginnings of attitudes shifting.

    Are we healthy?

    One article that has gotten quite of bit of buzz recently addresses the trend in Silicon Valley where workers at the largest tech companies are putting many limits on how technology is used within their own households. Outside of Silicon Valley, the “Wait Until Eighth” movement supports parents and communities in delaying the age at which a child gets a smart phone until 14 stating, citing reasons such as “smart phones are changing childhood” and “smart phones are addictive”. This is very much aligned with recent research from GfK Consumer Life , our global study of consumer trends. More than a third of consumers around the globe state that they “regularly take a break from technology or unplug to maintain health”. What is most notable about this figure is that it has gone up 14 points since 2014, a significant increase. The thought that too much technology might be harmful to our health is one indicator of the reassessment of tech’s role in our lives.

    Are we present?

    The notion of being “present” is not a new one — the book “Be Here Now” was written in 1971 – but it certainly takes on new urgency in today’s always-on environment. Google searches on the word “mindfulness” have increased tenfold since 2004. Another area where our research shows a reassessment with technology is around presence and mindfulness. Just as we see an increase in people all around the world taking a break from tech for their health, we also see a significant rise in the amount of people who believe the “Internet is a good thing, but I worry that too much technology can be a bad thing.” Today, 70% of Americans agree with this statement, up 12 points since the beginning of this decade. We are already seeing more options for the consumer to monitor their technology usage, such as screen time diagnostics.

    Are we safe?

    Lastly, 2018 may mark the beginning of a tipping point in terms of consumers thinking about privacy and security implications of their technology usage. Eighty-two percent of Americans have voiced some concern over their social media footprint. GfK Consumer Life research shows that 17 percent of global consumers place their personal information falling into the wrong hands as one of their top two or three personal concerns, double the number who said this in 2009. While other worries — such as inflation, crime and the threat of terrorism — are seen as more pressing, none of the others have seen such a steady and sustained increase over time.

    Today, we are at an inflection point in how we think about technology. Technology can be distruptive — but so can consumers‘ attitudes. Truly investing in an understanding of the tech future means focusing not just on 5G and smartphones; it requires a commitment to studying and respecting the changing needs and desires of the people who will use (and buy) that technology.

     

    Are you interested in further information?

    Read our latest press releases about the global market for technical consumer goods and consumer electronics.

     

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  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • GfK strengthens ties with Segment of One (SO1)
    • 01/09/19
    • Retail
    • FMCG
    • Consumer Panels
    • Global
    • English

    GfK strengthens ties with Segment of One (SO1)

    GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.

  • Global market for technical consumer goods exceeds the one-trillion mark
    • 01/07/19
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Global market for technical consumer goods exceeds the one-trillion mark

    The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. 

  • The global market for consumer electronics continues to grow
    • 01/07/19
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    The global market for consumer electronics continues to grow

    The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.

  • Infographic: Technical consumer goods market exceeds one-trillion mark
    • 01/07/19
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Infographic: Technical consumer goods market exceeds one-trillion mark

    The global market for technical consumer goods exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. This is a four percent increase on the previous year. 

  • German Consumer Climate gets stable start to New Year
    • 12/21/18
    • Press
    • Global
    • English

    German Consumer Climate gets stable start to New Year

    Findings of the GfK Consumer Climate Study for December 2018.