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Press release
Media and Entertainment|Technology|Media Measurement|GfK-MRI|United States|English

MRI-Simmons and FourthWall Media® partner to provide custom TV audiences

New York, NY, 28.01.2020

MRI-Simmons audience segments now available as Reveal™ audiences for targeting, planning, and analysis of TV campaigns

FourthWall Media®, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer,   today announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns. This dynamic audience solution will use FourthWall’s Reveal™ analytics platform and Reveal Connect™, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, optimization, and attribution.

The partnership enables marketers, programmers, and agencies to optimize linear and addressable television campaigns using MRI-Simmons survey-based segments in the Reveal™ platform. Clients can share the targeted or exposed MRI-Simmons audiences between Reveal™ and digital platforms for cross-platform attribution, retargeting, and measurement. These audiences are generated by Reveal Connect™ which matches television viewing data to MRI-Simmons’ datasets while protecting consumers’ personally identifiable information.

Click here to read the rest of the release at the MRI-Simmons site

   
 
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