New York, NY, 10/12/2020
While economic uncertainty and restrictions caused by COVID-19 pose short-term challenges for smart home products, the pandemic is also poised to boost their long-term appeal by cementing the role of home as the connected center of life.
GfK’sSmart Homes Today and Tomorrow strategic reports –in US and Global (25 markets) editions –provide deep dives into consumer mindsets, attitudes, behaviors, and usage for major facets of smart home technologies and appliances. With these essential guides in hand, brands can identify innovation and marketing opportunities.
Drawing on 20-plus years of insights, the Consumer Life team places technology in the context of life today and the evolution of consumers’ concerns and activities –the growing demands of their lives, the unique experiences of key generations, and the immense options for entertainment and learning at their fingertips.