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Infographic
Market Opportunities and Innovation|United States|English

Infographic: Elevating patient insights via digital observation of patient behavior

New York, NY, 26.09.2017

Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight, including effectively interpreting:

  • what a consumer says – their literal account of attitudes, beliefs and actions
  • what a consumer means – potentially hidden behaviors and motivators
  • what a consumer actually does – passively measuring a consumer’s behavior, including digital behavior

While the infographic below shows an example from our pharma practice, we apply the same basic principles across many industries and many research needs.

Download the infographic

To learn more about GfK's approach to transforming consumer data into actionable insight, take a look at our recent video, "Keys to Deciphering Behavior."

Watch the video
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