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  • 61% of Canadians Own a Pet: GfK Survey
    • 05/24/16
    • Point of Sales Tracking
    • Trends and Forecasting
    • United States
    • English

    61% of Canadians Own a Pet: GfK Survey

    According to a recent online survey by GfK, more than half (56%) of over 27,000 people surveyed in 22 countries have at least one pet. Canadians surpass the global average, with 61% of the population owning a pet. The research shows Canadians also prefer felines to “man’s best friend”; 35% of Canadians have a cat (compared to just 23% internationally), while 33% own dogs (the same as the global average). 

  • US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet
    • 05/23/16
    • Point of Sales Tracking
    • Trends and Forecasting
    • United States
    • English

    US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet

    New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.

  • Canadian smartphone sales up about 2% in first quarter of 2016
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Canadian smartphone sales up about 2% in first quarter of 2016

    Sales of smartphones have increased once again in North America (Canada, US, Mexico) following a dip in Q4 of 2015. Over 45 million smartphone units were sold in the first quarter of 2016 – a 4% increase year-over-year. This rise in demand  was aided by aggressive operator marketing and sales efforts.

  • China driving global smartphone sales growth
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    China driving global smartphone sales growth

    Global demand for smartphones in 1Q 2016 remained positive, standing at six percent year-on-year. This was helped by continued low-end segment growth in the majority of emerging regions, despite weak economies across the globe. Only China experienced strong growth (up 19 percent year-on-year), driven by increased operator subsidies aimed at spurring 4G adoption. 

  • Canadians rank among world’s most “connected” populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Canadians rank among world’s most “connected” populations

    According to the GfK Connected Consumer Index for 2016, North America (encompassing Canada, US and Mexico) is second only to Hong Kong when it comes to the “connectedness” of its consumers. 

  • Hong Kong, North America, UAE have  World’s Most “Connected” Populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Hong Kong, North America, UAE have World’s Most “Connected” Populations

    According to the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (consisting of the USA, Canada and Mexico) held steady as having the world’s top two most highly connected populations. 

  • GfK’s Taylor to Present on Smart Home Adoption at IoT World Event
    • 05/09/16
    • Technology
    • United States
    • English

    GfK’s Taylor to Present on Smart Home Adoption at IoT World Event

    At the Internet of Things (IoT) World conference this week, GfK’s Kevin M. Taylor, Ph.D., will share recent findings on consumer attitudes toward and use of Smart Home technologies – an essential element of IoT.

  • GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference
    • 05/09/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference

    In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.

  • Canadians prefer saving for tomorrow to indulging today – GfK study
    • 04/27/16
    • Financial Services
    • Trends and Forecasting
    • United States
    • English

    Canadians prefer saving for tomorrow to indulging today – GfK study

    Amid strong concerns about rising household debt in Canada, only 11 percent of Canadian males and 8 percent of Canadian females embrace a “have fun now” mindset over a commitment to saving and investing for the future. 

  • Four in Ten US Consumers Prefer to Focus on Savings, Investments  Rather Than ‘Enjoying Life Today’
    • 04/27/16
    • Financial Services
    • Trends and Forecasting
    • United States
    • English

    Four in Ten US Consumers Prefer to Focus on Savings, Investments Rather Than ‘Enjoying Life Today’

    In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study. 

  • Print Magazines with Trump Cover Images Attract More Readers Across Income, Education Levels
    • 04/21/16
    • Media and Entertainment
    • Media Measurement
    • Trends and Forecasting
    • United States
    • English

    Print Magazines with Trump Cover Images Attract More Readers Across Income, Education Levels

    Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI.

  • GfK MRI Research Links Mobile Coupon Use with Brand Switching by Food Shoppers
    • 04/05/16
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI Research Links Mobile Coupon Use with Brand Switching by Food Shoppers

    Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands, according to the latest release of product insights from GfK MRI’s The Survey of the American Consumer™