According to a recent online survey by GfK, more than half (56%) of over 27,000 people surveyed in 22 countries have at least one pet. Canadians surpass the global average, with 61% of the population owning a pet. The research shows Canadians also prefer felines to “man’s best friend”; 35% of Canadians have a cat (compared to just 23% internationally), while 33% own dogs (the same as the global average).
New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.
Sales of smartphones have increased once again in North America (Canada, US, Mexico) following a dip in Q4 of 2015. Over 45 million smartphone units were sold in the first quarter of 2016 – a 4% increase year-over-year. This rise in demand was aided by aggressive operator marketing and sales efforts.
Global demand for smartphones in 1Q 2016 remained positive, standing at six percent year-on-year. This was helped by continued low-end segment growth in the majority of emerging regions, despite weak economies across the globe. Only China experienced strong growth (up 19 percent year-on-year), driven by increased operator subsidies aimed at spurring 4G adoption.
According to the GfK Connected Consumer Index for 2016, North America (encompassing Canada, US and Mexico) is second only to Hong Kong when it comes to the “connectedness” of its consumers.
According to the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (consisting of the USA, Canada and Mexico) held steady as having the world’s top two most highly connected populations.
At the Internet of Things (IoT) World conference this week, GfK’s Kevin M. Taylor, Ph.D., will share recent findings on consumer attitudes toward and use of Smart Home technologies – an essential element of IoT.
In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.
Amid strong concerns about rising household debt in Canada, only 11 percent of Canadian males and 8 percent of Canadian females embrace a “have fun now” mindset over a commitment to saving and investing for the future.
In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study.
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI.
Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands, according to the latest release of product insights from GfK MRI’s The Survey of the American Consumer™