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  • Millennials account for nearly half of US “cordless” population – GfK MRI
    • 01/23/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Millennials account for nearly half of US “cordless” population – GfK MRI

    According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.” 

  • Over half of US adults live in "cellphone-only" households
    • 01/17/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over half of US adults live in "cellphone-only" households

    More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.

  • At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content
    • 01/03/17
    • Financial Services
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • GfK-MRI
    • United States
    • English

    At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content

    GfK experts are starting 2017 on a high note with two presentations at CES®, The Consumer Technology Association’s annual event in Las Vegas. In their sessions, GfK’s thought leaders will focus on values that drive Smart Home and Smart Life adoption and the importance of high-quality product content to e-commerce sales (a co-presentation with Google).

  • Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
    • 12/19/16
    • Global Study
    • United States
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).

  • Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study
    • 12/19/16
    • Retail
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.

  • Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study
    • 11/30/16
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study

    According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.

  • GfK Names New Industry Heads for Auto, Consumer, and Tech in North America
    • 11/29/16
    • Technology
    • Automotive
    • Consumer Goods
    • United States
    • English

    GfK Names New Industry Heads for Auto, Consumer, and Tech in North America

    GfK has appointed new leaders for three of its key industry teams in North America, leveraging the knowledge and talents of proven strategic thinkers in Automotive, Consumer Goods, and Technology. 

  • Most Digital Media Players Co-Exist with Traditional Pay-TV Service
    • 11/17/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • United States
    • English

    Most Digital Media Players Co-Exist with Traditional Pay-TV Service

    With opportunities to access TV content becoming almost infinite – dozens of services now offer anywhere/anytime access – viewers’ reasons for buying and using digital media players are shifting.

  • Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey
    • 11/17/16
    • Retail
    • Shopper
    • United States
    • English

    Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey

    Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.

  • Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West
    • 11/14/16
    • Retail
    • Technology
    • Shopper
    • Mobile payments
    • United States
    • English

    Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West

    How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.

  • GfK Names Schanzer as Managing Director of Point-of-Sale Teams in North America
    • 11/07/16
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Pet Specialty
    • United States
    • English

    GfK Names Schanzer as Managing Director of Point-of-Sale Teams in North America

    GfK has appointed Gary Schanzer to lead its Point-of-Sale (POS) teams in North America – including pet, optics and tire retail panels – and GfK’s Value-Added Services in e-commerce content, discount ad tracking, and technology research for investment firms.

  • Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
    • 11/03/16
    • Financial Services
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.