Even before the news broke that the cost of mid-range health insurance from the Affordable Care Act (ACA) exchanges will rise about 25%, millions of Obamacare customers were already skipping doctor visits to save money.
New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
At this year’s Electronic Transactions Association (ETA) strategic leadership forum, GfK will share new learnings on mobile shopping and payments with business leaders in payments technology, mobile and e-commerce, and other cutting-edge industries.
At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.
New GfK research in the US has found that 16% of the viewing population* have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago.
Marketers and market researchers from four major brands — General Mills, Mondelēz International, Nestle S.A., and Sodexo – will provide expert guidance to students taking part in this year’s GfK Next Generation (“NextGen”) Competition.
With some insurance companies deciding to end their participation in the Affordable Care Act (ACA) exchanges, ObamaCare customers are weighing dwindling options – and the effect on the ACA’s reputation has been dramatic.
GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
In the first half of 2016, GfK measured over 60,000 US print ads and almost 20,000 in Canada, tracking discount frequency and levels for many major categories.
GfK’s Sarah Gleason, Senior Vice President of Shopper and Retail Strategy, has been elected as an honoree in the inaugural class of the Path to Purchase Institute’s (P2PX) Women of Excellence.
New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.