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  • Infographic: Tune in to omnichannel touchpoints
    • 12/05/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Tune in to omnichannel touchpoints

    Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?

  • GfK, Comp-Ware partner to empower Pet Specialty with broader data access
    • 12/05/17
    • Retail
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    GfK, Comp-Ware partner to empower Pet Specialty with broader data access

    Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.

  • Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®
    • 12/04/17
    • Retail
    • Consumer Goods
    • Shopper
    • United States
    • English

    Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®

    GfK’s latest FutureBuy® report – tracking shopping habits in 35 countries and 18 product categories – shows Canadians lagging in some digital shopping behaviors and attitudes.

  • Infographic: Embracing the world of mobile shopping
    • 11/28/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Embracing the world of mobile shopping

    Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.

  • FutureBuy 2017 - US Highlights
    • 11/27/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    FutureBuy 2017 - US Highlights

    GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."

  • Canadian Millennials are more likely to trust ride, home sharing services – GfK
    • 11/27/17
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Canadian Millennials are more likely to trust ride, home sharing services – GfK

    A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.

  • US consumers say health, security, and leisure are essential for the “good life”
    • 11/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    US consumers say health, security, and leisure are essential for the “good life”

    In the US, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research. 

  • Health, security, and leisure are key elements of the “good life” for Canadians
    • 11/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Health, security, and leisure are key elements of the “good life” for Canadians

    For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.

  • Infographic: Consumer electronics behavior predictions
    • 11/17/17
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Consumer electronics behavior predictions

    Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!

  • Sample Report: FutureBuy 2017 - United States
    • 11/15/17
    • Financial Services
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United States
    • English

    Sample Report: FutureBuy 2017 - United States

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.

  • Infographic: Omnichannel shopping rising rapidly for everyday items
    • 11/15/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Omnichannel shopping rising rapidly for everyday items

    GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.

  • Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis
    • 11/15/17
    • Retail
    • United States
    • English

    Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis

    GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.