Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.
GfK’s latest FutureBuy® report – tracking shopping habits in 35 countries and 18 product categories – shows Canadians lagging in some digital shopping behaviors and attitudes.
Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.
GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."
A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.
In the US, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.
GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.