Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • 50% of Canada’s online population read books at least once a week – lower than global average
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • United States
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 

  • One-third of US consumers report reading books “every day or most days”
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • United States
    • English

    One-third of US consumers report reading books “every day or most days”

    New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study. 

  • Accelerate and optimize your digital ad spend
    • 03/21/17
    • Brand and Customer Experience
    • United States
    • English

    Accelerate and optimize your digital ad spend

    Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.

  • In the pet food category, shoppers are increasingly attracted to products because of what is left out
    • 03/21/17
    • Point of Sales Tracking
    • Pet Specialty
    • GfK-MRI
    • United States
    • English

    In the pet food category, shoppers are increasingly attracted to products because of what is left out

    The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.

  • GfK insights contribute to Ogilvy-winning Pfizer campaign
    • 03/21/17
    • Health
    • Consumer Health
    • Brand and Customer Experience
    • United States
    • English

    GfK insights contribute to Ogilvy-winning Pfizer campaign

    Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.

  • GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference
    • 03/13/17
    • Media Measurement
    • Brand and Customer Experience
    • Digital Market Intelligence
    • United States
    • English

    GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference

    How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth? 

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • An understanding of tomorrow's Smart Home consumer...today.
    • 03/06/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    An understanding of tomorrow's Smart Home consumer...today.

    As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.

  • Five Tech Trends you can’t afford to ignore in 2017
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • United States
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

  • From enhanced product content to augmented reality – The future is NOW
    • 02/27/17
    • United States
    • English

    From enhanced product content to augmented reality – The future is NOW

    The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.

  • US consumers cite car reliability, safety as more important than fuel economy
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    US consumers cite car reliability, safety as more important than fuel economy

    New GfK global research reveals that three quarters of US consumers find reliability (79%) and safety in an accident (75%) to be “very important” automobile features – more important than fuel economy (69%) and low running costs (63%). 

  • Canadians value reliability most when buying a vehicle today
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 

General