Accreditation comes at a time of increased importance and demand for high-quality,
nationally representative data sets
GfK North America is making new findings from its Auto Tech Insights study available to students who sign up for its NextGen Hackathon Competition.
Alliance enables optimization of linear and addressable television campaigns using MRI-Simmons segments
In a panel at the National Retail Federation (NRF) annual conference, GfK’s Rachel Bonsignore (Senior Consultant, Consumer Life) will share new findings on the CBD market and consumers.
New US research from GfK suggests that consumers who plan to buy luxury cars (auto “intenders”) are embracing electric and autonomous vehicle features at a faster pace than their non-luxury counterparts.
Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups
In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible.
A new Auto Tech Insights study from GfK is shedding light on the complex connections between consumers, cars, and digital tech
Cultural Suite allows marketers to reveal expanded target groups for culture-based marketing to all consumers.
According to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price increases – especially on non-Light Truck tires – have resulted in a stronger trend for dollar sales rather than unit volume for the year to date.
GfK's annual NextGen Hackathon competition is back! Learn about this year's contest, and hear from past winners in this new video:
GfK will highlight two approaches to bringing data sets together for maximum insight.