New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape.
At NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and concerns about targeting and personalization
At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
He brings over 25 years of marketing, research, and consulting experience to this new role.
The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.
A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.
GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.
What is the future for total media measurement in a complex, fragmented market?
GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Sales Catalyst, an automated partnership exploration and audience analysis tool.
Will deliver insights on consumers and smart technologies from GfK Consumer Life research