The COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential buyers said the virus will have “no impact” on their plans.
Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.
Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19).
GfK will help retailers, manufacturers, and tech professionals leverage the benefits of personalization – while steering clear of its many potential pitfalls.
Accreditation comes at a time of increased importance and demand for high-quality,
nationally representative data sets
GfK North America is making new findings from its Auto Tech Insights study available to students who sign up for its NextGen Hackathon Competition.
Alliance enables optimization of linear and addressable television campaigns using MRI-Simmons segments
In a panel at the National Retail Federation (NRF) annual conference, GfK’s Rachel Bonsignore (Senior Consultant, Consumer Life) will share new findings on the CBD market and consumers.
New US research from GfK suggests that consumers who plan to buy luxury cars (auto “intenders”) are embracing electric and autonomous vehicle features at a faster pace than their non-luxury counterparts.
Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups
In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible.
A new Auto Tech Insights study from GfK is shedding light on the complex connections between consumers, cars, and digital tech