In two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share insights on key aspects of data reliability and audience uniformity.
While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
Stevens will share best practices to ensure that decisions are based on data that is grounded in truth.
GfK's POS Tire panel provides an unprecedented, data-rich view of the US tire market.
Newly released research from MRI-Simmons shows that people who buy CBD items can be very different from other consumers of cannabis products.
While the US tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets nationwide points to important opportunities in a few key segments of the marketplace.
Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods (TCG) market, according to GfK data.
In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US moviegoers.
Two leading research firms combine their expertise in consumer insights, media profiling, and trends
According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
Drawing on data from GfK and other sources, a team of three undergraduates from City University of New York’s College of Staten Island has won the inaugural GfK NextGen Data Science Hackathon Competition.