Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.
In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.
GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.
Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.
Two of GfK Health’s experts, Meghan Gavaghan and Deanna Hertz, were among several top industry minds to co-author this intriguing and significant article, published in the May issue of Stroke magazine.
Undergraduate researchers from Roosevelt University have won GfK’s seventh Next Generation (“NextGen”) Competition.
From predicting election results to deploying emojis in mobile surveys – GfK is taking on top-of-mind issues for researchers at this year’s AAPOR annual conference.
GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).
Connect with GfK at the AAPOR Annual Conference 2018.