Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel
    • 12/14/17
    • Retail
    • Technology
    • Shopper
    • KnowledgePanel® (North America)
    • United States
    • English

    Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel

    A unique GfK study showing how shopping intentions for consumer electronics (CE) compares to actual behavior is largely a story of brick-and-mortar plans becoming online realities.

  • From Amazon to the Now Generation – GfK insights that helped define 2017
    • 12/13/17
    • Financial Services
    • Retail
    • Consumer Goods
    • Shopper
    • Consumer Life
    • Pet Specialty
    • GfK-MRI
    • Public Communications and Social Science
    • United States
    • English

    From Amazon to the Now Generation – GfK insights that helped define 2017

    Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.

  • Infographic: Mobile payment worries grow
    • 12/11/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Mobile payment worries grow

    With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

  • Bots, Banks, and Brands - Putting consumers at the center of FS innovation
    • 12/06/17
    • Financial Services
    • United States
    • English

    Bots, Banks, and Brands - Putting consumers at the center of FS innovation

    Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.

  • The Now Generation - Embracing their difference
    • 12/06/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • United States
    • English

    The Now Generation - Embracing their difference

    The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.

  • One-third of Canadians willing to forego human interaction with banks for lower fees – GfK research
    • 12/06/17
    • Financial Services
    • Technology
    • United States
    • English

    One-third of Canadians willing to forego human interaction with banks for lower fees – GfK research

    As bank earnings and fees continue to soar, a new GfK study shows one-third of Canadian consumers (33%) would be willing to give up human interaction with their banks if it meant paying fewer fees.

  • Infographic: Tune in to omnichannel touchpoints
    • 12/05/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Tune in to omnichannel touchpoints

    Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?

  • GfK, Comp-Ware partner to empower Pet Specialty with broader data access
    • 12/05/17
    • Retail
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    GfK, Comp-Ware partner to empower Pet Specialty with broader data access

    Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.

  • 2017 Nation Brands Index - Top 10 Countries Overall
    • 12/04/17
    • Public Communications and Social Science
    • United States
    • English

    2017 Nation Brands Index - Top 10 Countries Overall

    Where does your country fall in the most recent nation brand rankings? Check out our latest map to see the top 10 countries from this year’s Anholt-GfK Nation Brands IndexSM.

  • Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®
    • 12/04/17
    • Retail
    • Consumer Goods
    • Shopper
    • United States
    • English

    Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®

    GfK’s latest FutureBuy® report – tracking shopping habits in 35 countries and 18 product categories – shows Canadians lagging in some digital shopping behaviors and attitudes.

  • Infographic: Embracing the world of mobile shopping
    • 11/28/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Embracing the world of mobile shopping

    Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.

  • FutureBuy 2017 - US Highlights
    • 11/27/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    FutureBuy 2017 - US Highlights

    GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."

General