11/23/2020
Articles
Lessons to guide brands through tough marketing times
11/20/2020
Webinars
In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.
11/13/2020
Webinars
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.
10/29/2020
Webinars
In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021.
10/26/2020
Events
GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.
10/20/2020
Videos
Welcome to Point of Purchase Episode 5: All in the Details -- How to Drive Sales with Better Product Data with Lloyd Wood of GfK and Andy Lee of Staples Canada
10/19/2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
10/12/2020
Reports
While economic uncertainty and restrictions caused by COVID-19 pose short-term challenges for smart home products, the pandemic is also poised to boost their long-term appeal by cementing the role of home as the connected center of life.
10/12/2020
Articles
Forget what you thought you knew about your shoppers and their feelings about you. COVID-19 has hit the “reset” button and ushered in a new era of shopping behaviors and relationships with brands and retailers. Are you ready to win in this new landscape?
10/07/2020
Articles
In the midst of the virus crisis, car purchases represent an enormous – and sometimes deferable – expense for cash-strapped consumers. In recent AutoMobility™ research, GfK found that roughly four in ten intenders plan to delay their new car purchases or leases – largely unchanged since March, with some variations by category. Yet cars also offer familiar, highly personal mobility at a time when most people feel uncomfortable with public transportation. In a just-released GfK Consumer Pulse study, 57% of those who plan to travel during this year’s fall and winter holidays said the car would be their mode of transport – compared to just 35% for planes and 6% for trains. Car brands in chaotic times How can auto makers maintain their strong brand loyalty and trust among intenders at a time when finances and so many other areas of life are in extreme flux? Many manufacturers have stepped up with a variety of offers to help intenders get over the “hump” of a new-car commitment. GfK AutoMobility™ research in August found that 20% of Luxury intenders and 11% of Non-Luxury said that a special financing or payment offer had convinced them not to delay their car purchase. The most effective of these recent incentives has been 0% interest for the length of the vehicle contract, cited by 47% of those who chose to go ahead with a purchase. And auto brands have also built loyalty by providing support in the form of advertising and messaging that speaks to consumers’ key concerns and issues. Near the beginning of the summer, GfK noticed five major categories of messaging in COVID-related brand ads on social platforms: • Empathy & understanding • Social responsibility • Brand promise • Customer experience • Product promotion In most cases, auto brands were emphasizing the good they are doing or the deals they were offering to cash-strapped consumers. Gradually, companies transitioned to more creative extensions of COVID themes – such as Honda’s “virtual meetups” using the #CarsInComments hashtag, or Chevrolet’s virtual backgrounds featuring their latest models in scenic settings. In contrast, auto brands today are gradually returning to business as usual; but we still see manufacturers returning to themes that have been resonating and creating loyalty with consumers for the past six months. Hyundai’s “Un-Adventurers” video series – which follows journeys with people who have never left their home states – appeals to the lockdown mindset of people sheltering from COVID-19. Lexus offered another take on the adventure theme, asking, “When it’s time to venture out, where will you go?” – urging owners to outfit their vehicles for different trips and hobbies. In today’s turbulent market, auto brands need to make the right moves to win loyalty -- disarming skeptical consumers and maintaining trust that has been won over years and decades. More than anything, this requires vigilant monitoring of intenders’ changing concerns and needs – research and observation that is frequent and thoroughly vetted. With this guidance, auto brands can step beyond unpredictable crises and speak to intenders at a highly personal level – deepening loyalty in difficult times. Article by Julie Kenar -- SVP on GfK's AutoMobility team
10/06/2020
White papers
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
10/06/2020
Events
Session looks at longterm effects of brand switches amid the pandemic
10/05/2020
Events
Sessions focus on segmentation, using trend insights to set programming strategy
09/22/2020
Events
From AI and machine learning to 5G and the XR ecosystems, our world was already undergoing major disruption before the COVID-19 pandemic.
09/21/2020
Events
In 2020, people’s needs, and concerns have changed dramatically – amplifying existing trends, as well as creating new ones.
09/21/2020
Events
Hear from Constellation Brands how they are leveraging segmentation work which crosses consumer segments with occasion and revenue mapping to provide an integrated consumer-centric roadmap to ground strategy at all levels of the organization.
09/17/2020
Webinars
How has this unparalleled crisis Changed the trajectory of major consumer trends? COVID-19 has the potential to permanently change what consumers want from brands and retailers
09/14/2020
Videos
How to solve the challenges of social media advertising, especially during COVID times
09/14/2020
Reports
These single-country reports provide rich and comprehensive insights across all facets of life, including attitudes, behaviors, values, analog and digital lifestyles, consumption and shopping, and more.
09/10/2020
News
Understand the varying opinions on how education systems are handling the pandemic, how it has affected brands that rely on back-to-school sales, and what it means for everyone listening.
09/04/2020
Articles
The cultural earthquake that is 2020 has transformed the landscape of brand engagement.
09/03/2020
News
No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and become more memorable than the rest?
08/24/2020
Webinars
As COVID-19 continues to rage, will sustainability become a lower priority? Should brands invest in a new “green” revolution?
08/20/2020
Webinars
GfK Etilize and BestBuy have worked together on the new PDM process that provides optimized product content including A+ on BestBuy’s website, the goal of increasing sales and conversion.
08/18/2020
News
Learn first-hand how this generation is already being affected by the COVID-19 pandemic, their attitudes towards the "new normal", and the surprising optimism on what it offers them for the future.
08/04/2020
News
Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention?
07/23/2020
News
Brand experts Eric Villain and Amy Wills explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of a crisis?
07/23/2020
Webinars
Introducing your newest model to consumers can be a make-or-break moment for your brand – so you want to be sure you have the right data and insights at your disposal to assure success.
07/21/2020
White papers
Discover your brand’s authentic purpose & build deeper consumer connections.
07/17/2020
Events
Leading global retail alliance features Consumer Life, FutureBuy insights on shoppers
07/16/2020
News
With devastated economies and the calls for social justice around the world, how to brands move forward? What messages and offers do consumers want from brands? What role should activism play in their identity?
07/10/2020
News
At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. How can companies optimize campaign accuracy with the data assets at their disposal?
07/06/2020
White papers
The just-released 2020 wave of GfK’s FutureBuy® study gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period.
07/02/2020
Webinars
In this troubled landscape, how do brands chart a path forward – to relevance, survival, and success? GfK brought together a panel of thought leaders and industry observers to consider where brands of all kinds go from here.
06/23/2020
Articles
As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. New or reimagined products can be key sources of differentiation at a time of change.
06/19/2020
Articles
COVID-19 has set US culture on edge, raising concerns that companies and consumers never expected to face.
06/18/2020
Articles
The truth is that brand equity is built one experience at a time – and that good feelings can also be squandered with just one or two bad encounters.
06/01/2020
Webinars
Explore how consumers are emerging from a "locked-down" lifestyle, how brands can adapt, and different types of approach to advertising and messaging that's more likely to resonate in the next marketplace.
05/29/2020
News
In this podcast, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.
05/29/2020
White papers
Learn how consumers are reacting today, possible long-term impacts on behavior and attitudes, how key brands are responding to the crisis, and lessons from past social upheavals.
05/29/2020
White papers
A new ebook from GfK and BrandTotal uses the payment solutions space as a laboratory for revealing the breadth of dark marketing – and its influence on the reputations of specific brands.
05/29/2020
White papers
Environmentalism is changing in today's crisis. How are we changing our habits and beliefs during today's lockdown, and will this unprecedented crisis give Americans a new passion for sustainable behaviors and attitudes?
05/29/2020
White papers
In this GfK Consumer Life ebook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.
05/29/2020
Webinars
In this webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic.
05/29/2020
Webinars
We explore how this transformation is playing out in key FMCG categories – and what the implications may be for brand trial and loyalty.
05/29/2020
Webinars
In this webinar, GfK draws on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provides context through our longitudinal Consumer Life trend research.
05/29/2020
Webinars
Understand the consumer benefits of personalization and profiling best practice marketplace examples. Deliver personalized products and experiences has the power to build consumer relationships and loyalty. Join us and learn the best practices for a personalized framework.
05/29/2020
Webinars
Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. To help you understand where we are – and what might be coming next -- GfK experts share their latest insights.
05/14/2020
Articles
Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
05/14/2020
Articles
Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.
05/14/2020
Articles
Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.
05/14/2020
Articles
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
05/14/2020
Articles
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
05/14/2020
Articles
The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.
05/14/2020
Articles
The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.
05/14/2020
Articles
The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.
05/13/2020
Articles
Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
10/30/2019
Videos
GfK's annual NextGen Hackathon competition is back! Learn about this year's contest, and hear from past winners in this new video:
09/20/2019
News
GfK experts are presenting with key clients at this fall’s biggest consumer insights events.
09/10/2019
Events
How can businesses and brands prepare for the needs of this new breed of parent?
08/25/2019
News
Consumer Life expert will share insights on "Trust in the Age of Doubt" at Groceryshop
05/16/2019
Landing pages
What is the future for total media measurement in a complex, fragmented market?GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
04/29/2019
News
Will deliver insights on consumers and smart technologies from GfK Consumer Life research
04/26/2019
News
Heffernan will share new insights about coupon redeemers from GfK's National Shopper Lab
03/28/2019
News
GfK's POS Tire panel provides an unprecedented, data-rich view of the US tire market.
02/22/2019
Infographics
In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
01/14/2019
Infographics
Watching with others still defines a big part of the viewing experience.
12/18/2018
Infographics
Which speakers do consumers own -- and how do they use them?
12/10/2018
News
Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.
11/29/2018
Events
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
10/01/2018
News
Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.
09/30/2018
News
At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.
09/14/2018
Infographics
According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions.
08/29/2018
News
MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
08/27/2018
Events
Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace.
08/27/2018
Infographics
The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.
08/24/2018
Infographics
MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.
08/15/2018
Events
In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors.
06/11/2018
News
In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
05/31/2018
News
GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.
05/23/2018
News
Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.
05/07/2018
News
GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).
03/16/2018
News
New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles
02/22/2018
Videos
With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.
01/24/2018
Videos
At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.
12/11/2017
Infographics
With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.
12/06/2017
Reports
The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.
12/06/2017
White papers
Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.
12/05/2017
Infographics
Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
11/28/2017
Infographics
Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.
11/27/2017
Videos
GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."
11/17/2017
Infographics
Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
11/15/2017
Infographics
GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
11/08/2017
Landing pages
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings.
11/08/2017
Videos
Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
10/02/2017
News
At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.
09/06/2017
Webinars
In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
07/31/2017
Reports
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
07/31/2017
News
A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.
07/10/2017
Reports
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
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