23.06.2020
Articles
As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. New or reimagined products can be key sources of differentiation at a time of change.
19.06.2020
Articles
COVID-19 has set US culture on edge, raising concerns that companies and consumers never expected to face.
18.06.2020
Articles
The truth is that brand equity is built one experience at a time – and that good feelings can also be squandered with just one or two bad encounters.
01.06.2020
Webinars
Explore how consumers are emerging from a "locked-down" lifestyle, how brands can adapt, and different types of approach to advertising and messaging that's more likely to resonate in the next marketplace.
29.05.2020
News
In this podcast, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.
29.05.2020
White papers
Learn how consumers are reacting today, possible long-term impacts on behavior and attitudes, how key brands are responding to the crisis, and lessons from past social upheavals.
29.05.2020
White papers
A new ebook from GfK and BrandTotal uses the payment solutions space as a laboratory for revealing the breadth of dark marketing – and its influence on the reputations of specific brands.
29.05.2020
White papers
Environmentalism is changing in today's crisis. How are we changing our habits and beliefs during today's lockdown, and will this unprecedented crisis give Americans a new passion for sustainable behaviors and attitudes?
29.05.2020
White papers
In this GfK Consumer Life ebook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.
29.05.2020
Webinars
In this webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic.
29.05.2020
Webinars
We explore how this transformation is playing out in key FMCG categories – and what the implications may be for brand trial and loyalty.
29.05.2020
Webinars
In this webinar, GfK draws on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provides context through our longitudinal Consumer Life trend research.
29.05.2020
Webinars
Understand the consumer benefits of personalization and profiling best practice marketplace examples. Deliver personalized products and experiences has the power to build consumer relationships and loyalty. Join us and learn the best practices for a personalized framework.
29.05.2020
Webinars
Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. To help you understand where we are – and what might be coming next -- GfK experts share their latest insights.
14.05.2020
Articles
Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
14.05.2020
Articles
Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.
14.05.2020
Articles
Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.
14.05.2020
Articles
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
14.05.2020
Articles
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.
14.05.2020
Articles
The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.
13.05.2020
Articles
Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
30.10.2019
Videos
GfK's annual NextGen Hackathon competition is back! Learn about this year's contest, and hear from past winners in this new video:
20.09.2019
News
GfK experts are presenting with key clients at this fall’s biggest consumer insights events.
10.09.2019
Events
How can businesses and brands prepare for the needs of this new breed of parent?
25.08.2019
News
Consumer Life expert will share insights on "Trust in the Age of Doubt" at Groceryshop
16.05.2019
Landing pages
What is the future for total media measurement in a complex, fragmented market?GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
29.04.2019
News
Will deliver insights on consumers and smart technologies from GfK Consumer Life research
26.04.2019
News
Heffernan will share new insights about coupon redeemers from GfK's National Shopper Lab
28.03.2019
News
GfK's POS Tire panel provides an unprecedented, data-rich view of the US tire market.
22.02.2019
Infographics
In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
14.01.2019
Infographics
Watching with others still defines a big part of the viewing experience.
18.12.2018
Infographics
Which speakers do consumers own -- and how do they use them?
10.12.2018
News
Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.
29.11.2018
Events
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
01.10.2018
News
Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.
30.09.2018
News
At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.
14.09.2018
Infographics
According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions.
29.08.2018
News
MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
27.08.2018
Events
Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace.
27.08.2018
Infographics
The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.
24.08.2018
Infographics
MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.
15.08.2018
Events
In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors.
11.06.2018
News
In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
31.05.2018
News
GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.
23.05.2018
News
Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.
07.05.2018
News
GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).
16.03.2018
News
New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles
22.02.2018
Videos
With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.
24.01.2018
Videos
At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.
11.12.2017
Infographics
With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.
06.12.2017
Reports
The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.
06.12.2017
White papers
Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.
05.12.2017
Infographics
Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
28.11.2017
Infographics
Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.
27.11.2017
Videos
GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."
17.11.2017
Infographics
Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
15.11.2017
Infographics
GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
08.11.2017
Landing pages
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings.
08.11.2017
Videos
Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
02.10.2017
News
At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.
06.09.2017
Webinars
In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
31.07.2017
Reports
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
31.07.2017
News
A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.
10.07.2017
Reports
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
06.07.2017
Infographics
Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands. GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
25.05.2017
Infographics
Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely highambitions for themselves.
10.05.2017
Infographics
For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.
08.05.2017
Infographics
Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
21.04.2017
News
Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.
21.04.2017
News
I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.
11.04.2017
News
There are several nutrition trends generating a lot of buzz in the pet industry, but buzz alone will not bring success to today’s brands and retailers.
21.03.2017
Webinars
Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.
21.03.2017
News
The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.
01.03.2017
Reports
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
27.02.2017
Webinars
The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.
15.02.2017
News
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
02.02.2017
Events
Don’t miss GfK-MRI’s presentation, “Defining the Undefined: Your Elusive Mobile Audience” at the American Magazine Media Conference 2017.
17.11.2016
Reports
GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.
17.11.2016
Videos
GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes. GfK FutureBuy® provides one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories in 20 diverse countries. There simply is no more efficient way for you to “know before you go!”
17.11.2016
Webinars
More data is available than ever before. How can we take advantage of all of all of it? We now have the ability to know a tremendous amount about an a topic using data “in-hand” before we collect any new data via surveys. By taking a practical approach you can get more out of the data you have and make better use of existing data and survey data, providing greater value to stakeholders.
26.10.2016
Webinars
In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.
12.10.2016
News
Our NextGen 2016 Competition deadline has been extended to November 1, 2016. We are excited to see even more students gain the opportunity to be mentored by marketers from GfK, General Mills, Mondelēz, Nestle, Sodexo and more.
11.10.2016
Infographics
To meet consumers where they are, content providers need to work with manufacturers to get their apps pre-loaded into smart TV's and TV connected devices.
22.09.2016
Webinars
From the Brexit vote and the US' current presidential campaign...to the Zika virus outbreak and worries about terrorist attacks. 2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?
29.08.2016
Webinars
The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
29.08.2016
Infographics
Despite the hype, mobile payment adoption and frequency of use in the US are still very low. How can the mobile payments industry avoid failure and encourage mass adoption among consumers?
22.08.2016
Infographics
With so much content now available at will via online and subscription video services, ownership and renting of individual titles has become surprisingly rare, according to a new study from GfK.
11.08.2016
Infographics
Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.
26.07.2016
News
Shopper marketing has evolved into an omnichannel approach designed to reach shoppers at all touchpoints, according a new study conducted for the Association of National Advertisers (ANA) by GfK.
25.07.2016
Webinars
Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?
25.07.2016
Webinars
Last month, GfK's Karen Ramspacher, SVP, Consumer Insights, presented "Chasing content: Satisfying a fickle TV audience and a crazed advertiser" at the ARF's Audience Measurement conference held in New York, NY. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Wednesday, August 10 at 2:00 PM ET.
12.07.2016
Infographics
According to GfK's The Home Technology Monitor, there continues to be a strong increase in internet-connected devices in the home -- and in the use of these devices for streaming TV and movies.
01.07.2016
Events
GfK's Tim Spenny will speak about "Transforming the Retail Experience through Mobile Payments." GfK is also the Education Sponsor for the Mobile Payments Conference.
01.07.2016
Events
Connect with GfK's Financial Services team at this year's Money 20/20 conference.
20.06.2016
Infographics
We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.
09.06.2016
Webinars
Google Manufacturer Center allows brands to provide improved and more accurate information about their products to improve the user experience on Google search, Google Shopping and other Google services. Participating brands have seen up to a 33% increase in purchase conversions.
02.06.2016
Infographics
Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.
25.05.2016
Webinars
What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet.
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