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The Connected Consumer


The Connected Consumer

Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  

GfK’s panel of experts shares valuable insights at the Connected Consumer—an  exclusive client event held in Singapore on June 7, 2016.

Watch the presentation videos:

The Connected Consumer by Alessandra Cama, Global Chief Operations Officer

The Changing Technology World by Frans Janssen, Regional Chief Commercial Officer

Decoding Asia’s Connected Consumers by Stanley Kee, Managing Director for Southeast Asia

Connecting to Consumers via their Social Worlds by Axel Maireder, Head of Global Social Media Intelligence Research Services

Connected Journeys in a Digital World by Karthik Venkatakrishnan, APAC Director, Digital Media Intelligence

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