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Press release
Consumer Health|Singapore|English

Getting enough sleep beats healthy eating and exercise in health routines of people around the world: GfK


Consumers in Indonesia, India and China enjoy most sleep

Singapore, 12 January, 2015 – Two in three (66%) global consumers say that they maintain their physical health by getting sufficient sleep regularly—according to a recent survey by GfK conducted in 23 countries across the world. The other common activities they regularly engage in their pursuit to attain physical well-being are eating healthy food (59%) and exercising (57%).

Consumers in the six major Asia Pacific markets included in the survey— Australia, China, India, Indonesia, Japan and Korea are also striving towards getting enough sleep; as this appeared amongst their top three routines practised to to achieve physical health, especially those in Indonesia (85%), India (77%) and China (73%). Getting enough sleep emerged as most popular activity here, also making them the three top countries‘ globally where consumers habitually get enough sleep.

The next most popular activity is eating healthy, nutritious foods, with 59 percent of global consumers regularly doing this to maintain their physical health. People in Asia Pacific tend to be more conscious of their diet, with four of the markets reporting a notably higher proportion of their respective consumers striving to eat healthy and nutrition food—compared to the global average.

“It is interesting to highlight that developing markets such as  India and Indonesia have more people trying to keep physically healthy through their regular diet by eating more wholesome food,” noted highlighted Michael Mueller, APAC COO for GfK Consumer Experiences. “Another observation from this study is a greater inclination for consumers in such developed markets as Australia and Korea taking vitamins and other supplements for health.”

Exercising is the third most popular activity globally, with 57 percent of all respondents saying they do it regularly– and more men tend to do this than women at 60 compared to 54 percent. Consumers in China are getting more exercise than the rest in the region, as indicated by over two-thirds (67%) of respondents. They are trailed by Australians, at 61 percent, and Indonesians, at 57 percent.

Other insights revealed in this study include the fact that global women are over two times more likely than global men to regularly use sunscreen in order to maintain physical health (42 percent vs.18 percent). In this region, Australians and Koreans are the ones taking greater care of their skin, with over two in five of the consumers in each of the country stating  that they are applying sunscreen diligently.

“These results illustrate how people across the world take care of their physical health and reveal some stark differences in their preferences towards the different options,” said Mueller. “They also demonstrate how cultural and socio-economic factors define and impact the practises in each country, and serve to effectively help companies involved in the healthcare sector to more strategically target and serve their global and domestic consumers,” he concluded.


About the study

For the survey, GfK interviewed more than 28,000 consumers aged 15 or older in 23 countries either online or face-to-face in summer 2014. The countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey, UK, Ukraine and USA.