The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.
GfK and the Vietnam Society of Travel Agents (VISTA) officially announced a partnership to introduce a new reporting currency for the local travel industry.
While the global market for major domestic appliances register negative volume growth for the first six months of this year, Asia Pacific’s key markets managed to continue turning in an overall positive performance.
A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.
We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.
Demand for smartphones in Southeast Asia achieved a new peak in the first half of 2015, as consumers across the region’s seven key markets.
We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.
The company wished to maximize the potential of its new and legacy dermatology brands.
The goal: To take ownership of the first-line treatment market.
The company wanted to know which of its media channels has the greatest impact on
brand development and is most effective in driving sales growth.
To effectively measure consumers’ consumption habits across today’s high tech media usage, GfK is launching its Crossmedia Link product in Indonesia—the first market in Asia Pacific, in September this year.
Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.
The mandatory revision of the energy efficiency ratings by the National Environment Agency (NEA) has altered the entire landscape of refrigerator market in Singapore.