Auckland, December 6th – Results of the Total New Zealand 2018 RNZ Measurement Survey 4 conducted by GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and sampled 15,696 people aged 10+.
Department of Statistics estimated population data at 30 June 2018 indicates approximately 4,256,700 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,585,100 or 84% of them listen to a radio station each week.
2,816,200 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 603,800 different people each week, a 14.2% reach of all people 10+ across New Zealand.
This is a share of 12.1% of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 173,200 or 4.1% of all people in New Zealand aged 10+.
This is a share of 2.5% of the total weekly radio listening in New Zealand.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 457,800 or 10.8% different people aged 10+ across New Zealand. This is a market share of 15.4% of the total radio listening audience at that time of day.
Chief Executive and Editor in Chief, Paul Thompson, says the strong RNZ performance in a robust market reinforces the fact that independent, trusted journalism and high quality programming are increasingly important in a rapidly changing world. The New Zealand radio industry is in good heart and public broadcasting continues to play a key role in supporting informed debate across multiple platforms.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.