Survey 2 - 2017
Auckland, July 13, 2017 – Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 2 conducted by GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 38 weeks and sampled 15,310 people aged 10+.
Department of Statistics estimated population data at 30 June 2016 indicates approximately 4,157,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,603,200 or 86.7% of them listen to a radio station each week.
2,869,000 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 619,100 different people each week, a 14.9% reach of all people 10+ across New Zealand.
This is a share of 11.7% of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 173,700 or 4.2% of all people in New Zealand aged 10+.
This is a share of 2.4% of the total weekly radio listening in New Zealand.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 467,000 or 11.2% different people aged 10+ across New Zealand. This is a market share of 15.3% of the total radio listening audience at that time of day.
“These live listening results show the continuing relevance of radio as a medium in New Zealand. RNZ is delighted to be a successful part of a thriving New Zealand radio industry.” says chief executive and editor-in-chief Paul Thompson. “RNZ has performed exceedingly well in the latest GfK Radio Audience Measurement survey. We are growing and New Zealanders are clearly relishing RNZ’s high quality journalism, current affairs and entertainment programming.”
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-newzealand-reports/
For more information, please contact:
Radio Broadcasters Association
Mob: 021 2 446617, jana(at)rba.co.nz
Account Director, Radio, GfK
Mob: 027 5677 333, libby.may(at)gfk.com
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