Total New Zealand Commercial Radio Audience Measurement survey shows almost 80% of New Zealanders aged 10 years and over listen to commercial radio each week.
Survey 2 – 2016
Auckland, November 10, 2016 – Results of the Total New Zealand 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.
The second Total New Zealand Commercial Radio Audience Measurement Survey was conducted over 24 weeks and sampled 9,608 people aged 10+ across the whole of New Zealand.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Survey shows over 3,172,100 or 79.1% of them listen to a commercial radio station each week.
Survey 2 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:
Breakfast radio (Monday to Friday 6am-9am) delivers the strongest audiences across New Zealand with over 2,435,900 people 10+ tuning in across Monday to Friday of an average week.
Breakfast results show Newstalk ZB Network with the highest share; 12.7% of commercial radio breakfast listening, followed by More FM Network with 9.3%. The Edge Network is third with 7.8% share of commercial radio breakfast listening, followed by The Rock Network on 7.5%, and Breeze Network is fifth with 6.9%.
The survey provides a range of demographic and buyergraphic information to give the best possible understanding of the New Zealand commercial radio audience.
The table below shows the weekly cumulative reach and station share results for this second Total New Zealand commercial radio survey.
Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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