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Press release

GfK NZ Commercial Radio Ratings Media Release S2 2018

05.07.2018

Survey 2 2018

Total New Zealand

Commercial Radio Continues to Thrive in Increasingly Competitive Media Landscape

Radio Broadcasters Association CEO, Jana Rangooni states “It’s no wonder we saw the 2018 ASA Revenue figures show Radio at an all-time high when you see our industry continue to deliver large audiences that are highly engaged and available for advertisers to reach on a range of highly targeted and defined brands. Radio is not a lucky industry to be thriving in the current media environment. We have always been lean, adaptable and nimble and that is why we are in such great shape today.”

Dean Buchanan, Group Director - Entertainment at NZME says “Another excellent survey for radio in New Zealand, again demonstrating that it is a highly engaged entertainment and information medium for Kiwis in their daily lives. Kiwi’s love radio on AM/FM, digital, video and on social media."

Mediaworks Group Content Director - Music Radio, Leon Wratt says “The strength of radio lies in its ability to develop brands that profoundly target the different tastes and interests of audiences right across New Zealand. The latest GFK results demonstrate that radio is continuing to do this - across all ages, stages and demographics from Kaitaia to Invercargill.”

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’slong-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK

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Libby May  
Libby May
New Zealand   
+64 9927 1945
 
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