It has not gone unnoticed that the online gambling market is in an expansive phase, with the number of companies, sites and players active in this market increasing continually; and the related advertising campaigns become more and more visible.
It is also noticeable that the target audience and demographic is also changing at a fast pace. Did you know?
• Not only young and elderly men are active players in this market. Middle-aged women are also a strong and in many ways lucrative segment for the gambling companies.
• That on average, a single player deposits at three different sites each month
• The sites are growing not only in amount of deposits but also in flexibility in the transactions. New payment alternatives instead of bank transactions are well in place for this industry.
Let GfK explain how to deal with the above opportunities and challenges.
GfK Consumer Wallet will give you a holistic view on Online gambling market in Sweden, with monthly updates in state-of-art online reporting format.