GfK and Nielsen announce that they are in discussions to develop a set of services for advertisers, agencies and media groups...
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.
GfK is further developing the setup of the North America business effective March 3, 2016. The business currently consists of two separate sectors, but these are being more closely combined under the One GfK strategy. The result will enable GfK to offer its range of services in North America in a more integrated manner. Gary Cofer is announced as the new lead for the joint North America business.
Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six percent year-on-year.
Following media enquiries, GfK confirms that, represented by the Supervisory Board, it has initiated civil proceedings against two former management board members.
Results for GfK TEMAX® Western Europe for the fourth quarter of 2015
A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
Overall, consumer confidence improved slightly in February. For March, the overall indicator is forecasting 9.5 points in comparison to 9.4 points in February. There is a noticeable rise in income expectations but hardly any change in the economic outlook. The propensity to buy remains stable.
GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
Brazil climbs ahead of Greece, widening lead over Argentina. Russia, China and Singapore push Argentina down to the very edge of the top half. Mexico overtaken by Czech Republic and India.
Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015