After a turbulent year, manufacturers and retailers in the technology and consumer goods market had to act quickly to win customers over the Black Friday week.
As a significant proportion of shopping experiences around the world took place online due to the COVID situation, the question arises as to how the sales were affected.
The following infographic reveals the most important findings and trends that were observed in the UK during this period. It also shows what it took for brands to come out of Black Friday week as winners and where opportunities might lie.
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