As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY). Although all BBQ types contributed to this growth, it was premium gas sales that started the year particularly well. Despite falling consumer confidence and increasing economic uncertainty, consumers are still purchasing higher priced products. This can be attributed to good weather early in the year.
BBQ sales in April were particularly strong, with value growing by 118.6% compared to last year. This was supported by Easter timing, falling into a dry and sunny April. This particularly benefitted premium BBQ products, as they’re a more considered purchase. Higher price points gain share when consumers have the whole season ahead to use the products. As such, gas had higher growth than charcoal (Gas: 14.7% YTD YoY value growth).
It’s hard to say whether premium will continue growth next year, though weather permitting, Britain’s increasing love of al fresco dining could see BBQs perform well.