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  • A quarter of people entertain guests at home daily or weekly
    • 07/27/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    A quarter of people entertain guests at home daily or weekly

    A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.

  • Global smartphone demand peaks alongside a leap in average sales price in 2Q17
    • 07/24/17
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone demand peaks alongside a leap in average sales price in 2Q17

    Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.

  • Three weeks after the general election, UK Consumer Confidence decreases five points to -10
    • 06/30/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    Three weeks after the general election, UK Consumer Confidence decreases five points to -10

    GfK’s long-running Consumer Confidence Index decreased five points to  - 10 in June. All five measures decreased this month.

  • Teenagers and higher-income households most likely to struggle with technology addiction
    • 06/29/17
    • Technology
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    Teenagers and higher-income households most likely to struggle with technology addiction

    One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .

    • 06/02/17
    • Consumer Life
    • United Kingdom
    • English

    Voters report that “having enough money to live right and pay the bills” is as important as the NHS and terrorism

    Voters report that “having enough money to live right and pay the bills” is as important as the NHS and terrorism

    Immigration and Brexit are not voter priorities

    A survey to understand the top concerns of British consumers conducted in the first half of May 2017 has revealed that “NHS and the cost of healthcare”, “terrorism” and “having enough money to live right and pay the bills” are more important to voters than the issues of immigration and Brexit.

  • UK Consumer Confidence increases two points to - 5. But when will the squeeze in living standards hit home?
    • 05/31/17
    • United Kingdom
    • English

    UK Consumer Confidence increases two points to - 5. But when will the squeeze in living standards hit home?

    GfK’s long-running Consumer Confidence Index increased two points to - 5 in May. Four of the five measures increased, and one remained unchanged. 

  • Opportunity for brands that can give back time or experiences to consumers
    • 05/25/17
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • United Kingdom
    • English

    Opportunity for brands that can give back time or experiences to consumers

    Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that. 

    • 05/18/17
    • Press
    • United Kingdom
    • English

    GfK research shows Blair less popular than Corbyn and conservatives 20 points ahead

    New GfK research shows Blair less popular than Corbyn and conservatives 20 points ahead. Find out more about the full findings here.

  • UK Consumer Confidence drops to -7: Is pre-Brexit economic turbulence brewing?
    • 04/28/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer Confidence drops to -7: Is pre-Brexit economic turbulence brewing?

    GfK’s long-running Consumer Confidence Index dropped one point to -7 in April.  Four of the five measures decreased, leaving only the Major Purchase Index showing an increase.

  • Almost twice as many people prefer relaxing vacations to active ones
    • 04/27/17
    • Travel and Hospitality
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Almost twice as many people prefer relaxing vacations to active ones

    Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.

  • UK Consumer Confidence stays at -6 in March
    • 03/31/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer Confidence stays at -6 in March

    GfK’s long-running Consumer Confidence Index remains stable at -6 in March.  Three of the five measures stayed at the same level and two measures saw increases.

  • GfK builds out martech team with string of new hires
    • 03/30/17
    • Media and Entertainment
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK builds out martech team with string of new hires

    The newly launched GfK Customer and Audience Activation service takes GfK data such as pan-European purchasing power and combines it with Eyeota’s audiences to create aggregated segments for digital activation. 

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