Black Friday 2018 was always going to be a tough gig. This November saw a tougher trading environment, with increased media and consumer skepticism around how genuine the deals actually were.
GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13. All five measures used to calculate the Index decreased.
New level of digital insights to improve in-store performance
Are there fewer real deals to be had this Black Friday? GfK's live online pricing intelligence data, showing what's happening so far today with TVs, laptops and washing machines...
To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!
Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!
Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.
GfK’s Eszter Boczan is joining Barclay’s Carol Ashby at the MRS Financial Services Conference 2018 to deliver insights on how banks can build brand trust, engagement and loyalty through their branch window communications – with the help of neuroscience.
With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7
GfK’s long-running Consumer Confidence Index decreased by one point in October 2018 to -10. Three measures decreased and two measures stayed the same.
This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.
It’s the golden quarter and this year, with Black Friday falling on November 23rd, we are now just 50 days away!