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  • Why are big advertisers still getting this wrong?
    • 07/20/18
    • Retail
    • Technology
    • FMCG
    • United Kingdom
    • English

    Why are big advertisers still getting this wrong?

    Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). 

  • Culture trumps politics in how ordinary Americans see UK
    • 07/12/18
    • Social and Strategic Research
    • Brand and Customer Experience
    • Government & Academic (North America)
    • United Kingdom
    • English

    Culture trumps politics in how ordinary Americans see UK

    US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.

  • Humorous ads trigger greater response than sporty ads screened around World Cup game
    • 07/10/18
    • Media Measurement
    • Brand and Customer Experience
    • Advertising
    • United Kingdom
    • English

    Humorous ads trigger greater response than sporty ads screened around World Cup game

    When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.

  • 3 key requirements for an optimal online pricing tool
    • 07/09/18
    • Retail
    • Technology
    • Consumer Goods
    • Online Pricing Intelligence
    • United Kingdom
    • English

    3 key requirements for an optimal online pricing tool

    What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!

  • UK Consumer Confidence drops two points to -9 in June
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity

  • How to win the world cup with price and promotions
    • 06/14/18
    • Retail
    • Technology
    • Online Pricing Intelligence
    • United Kingdom
    • English

    How to win the world cup with price and promotions

    With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!

  • The World Cup & TV sales - What's the real impact?
    • 06/04/18
    • Home Appliances
    • Retail
    • Technology
    • United Kingdom
    • English

    The World Cup & TV sales - What's the real impact?

    We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic. 

  • What is the real impact of big sporting events on TV sales? [Video]
    • 06/04/18
    • Retail
    • Technology
    • Home and Living
    • United Kingdom
    • English

    What is the real impact of big sporting events on TV sales? [Video]

    What is the real impact of big sporting events on sales? We've combined a range of our data to show how next month's World Cup will affect TV sales (taking just one example product). Watch our technology expert, Zak Haeri, to discover the key findings from our data.

  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • GfK 6th in GRIT ranking of innovative MRX companies
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • United Kingdom
    • English

    GfK 6th in GRIT ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.

  • UK Consumer Confidence rises two points to -7 in May
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.

  • UK Consumer Confidence drops two points to -9 in April
    • 04/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in April

    GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.

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