Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics).
US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.
When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.
What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!
Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity
With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!
We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic.
What is the real impact of big sporting events on sales? We've combined a range of our data to show how next month's World Cup will affect TV sales (taking just one example product). Watch our technology expert, Zak Haeri, to discover the key findings from our data.
46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.
Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.
GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.