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  • Global smartphone sales 2020 forecast at €444 billion
    • 02/24/20
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales 2020 forecast at €444 billion

    GfK experts estimate that more than 1.37 billion smartphones will be sold globally, accounting for nearly half of the consumer budget for tech and durable goods this year – and generating a total turnover of €444 billion.

  • Consumer spending post-Brexit:the 3 factors to consider
    • 01/31/20
    • United Kingdom
    • English

    Consumer spending post-Brexit:the 3 factors to consider

    Forget the hype – what do people’s personal statements and purchase behavior say about how Brexit will affect us?

  • UK Consumer Confidence increases by two points to - 9 for January 2020
    • 01/31/20
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence increases by two points to - 9 for January 2020

    GfK’s long-running Consumer Confidence Index has increased two points to –9 for January. Four measures increased, and one measure decreased this month.

  • Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020
    • 01/03/20
    • Home Appliances
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020

    GfK experts expect the global market for technical consumer goods to grow +2.5 percent in value in 2020, with consumers spending an estimated €1.05 trillion*. Telecoms (+3 percent), Small Domestic Appliances (+8 percent) and Major Domestic Appliances (+2 percent) will drive the growth.  

  • UK Consumer Confidence increases by three points to -11 for December 2019
    • 12/20/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence increases by three points to -11 for December 2019

    GfK’s long-running Consumer Confidence Index has increased three points to –11 for December, thanks to sharp increase in optimism for the British economy over the coming year. Four measures increased, and one measure decreased this month.

  • Black Friday 2019: ‘Trading up’ delivers best sales yet
    • 12/10/19
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Black Friday 2019: ‘Trading up’ delivers best sales yet

    Sales of technical consumer goods rise 16.4% in value in Britain, compared to 2018, as shoppers ‘trade up’ to premium products.

  • UK Consumer Confidence flatlines at -14 for November 2019
    • 11/29/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence flatlines at -14 for November 2019

    GfK’s long-running Consumer Confidence Index is unchanged at -14 for November. One measure increased, one is unchanged, and three measures decreased this month. J“In the face of Brexit and election uncertainty, consumers are clearly in a ‘wait-and-see’ mode." says Joe Staton, Client Strategy Director at GfK.

  • How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
    • 11/13/19
    • Point of Sales Tracking
    • United Kingdom
    • English

    How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods

    Mastering tactical business decision making with GfK’s weekly data

  • UK Consumer Confidence decreases two points to -14 for October 2019
    • 10/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence decreases two points to -14 for October 2019

    Does reduced confidence in personal finances for the year ahead pose a risk to the wider economy? 
    GfK’s long-running Consumer Confidence Index decreased two points to –14 in October, with decreases in all five measures this month.

  • Are you getting the whole picture?
    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.

  • Six tips to drive effective seasonal advertising
    • 10/24/19
    • Retail
    • Technology
    • FMCG
    • Marketing Effectiveness
    • United Kingdom
    • English

    Six tips to drive effective seasonal advertising

    To provide some clarity and guidance on the current cluttered advertising environment, we used our learnings from Ad Fit Optimizer to create this guide with 6 top tips to create effective advertising.

    Download it now and optimize your campaign before it goes out!

  • UK Consumer Confidence improves two points to -12 for September 2019
    • 09/27/19
    • Retail
    • Consumer Insights
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -12 for September 2019

    GfK’s long-running Consumer Confidence Index for the UK improved two points to –12 in September. All five measures increased this month.