GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.
Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.
Recent trends across multiple sectors that we track in DIY and Trade show that increasing prices are helping to maintain value sales. This is despite slowing volumes – and we are now seeing the same trend in the Plumbers Merchants channel. The first two months of year on year growth show average price increases of 4% and 3% for August and September 2018 respectively for the Gas Boilers market.
Black Friday 2018 was always going to be a tough gig. This November saw a tougher trading environment, with increased media and consumer skepticism around how genuine the deals actually were.
GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13. All five measures used to calculate the Index decreased.
New level of digital insights to improve in-store performance
Are there fewer real deals to be had this Black Friday? GfK's live online pricing intelligence data, showing what's happening so far today with TVs, laptops and washing machines...
To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!
Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!
Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.