02.03.2021
Events
We’re delighted to sponsor and speak at the event this year. Register now and participate for free!
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Articles
Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
15.12.2020
Infographics
This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and where the opportunities might lie ahead.
17.11.2020
Reports
Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the money saved by being stuck at home this year?
03.11.2020
Reports
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your environmental investment on areas that not only benefit our planet, but also attract maximum approval, loyalty and spend from your buying audience.
26.10.2020
Events
GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.
19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
04.09.2020
Articles
How do brands – especially alcohol brands - ensure meaningful interactions with consumers, when lockdown restricted people to online buying, or via grocery stores and supermarkets? During lockdowns and the ongoing social distancing, people no longer interacted with brands in the same away - and that has changed their purchase journey going forwards.
05.08.2020
Reports
Get a holistic picture of the health & wellbeing trend in general. Get to know different consumer types, how they deal with healthy lifestyle topics and how this is reflected in their behavior.
15.05.2020
Webinars
Watch our on demand webinar here.
14.05.2020
Articles
Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.
14.05.2020
Articles
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
14.05.2020
Articles
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.
14.05.2020
Articles
The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.
13.05.2020
Articles
Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.
13.05.2020
Articles
Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
13.05.2020
Articles
Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
07.04.2020
Infographics
Overall purchases of DIY and garden items declines in Great Britain,as store closures offset strong online growth
07.04.2020
Events
Join us on 23rd April at 6pm GMT for a virtual event as we look at Why collaboration is at the Heart of Success in Data Science.
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
30.03.2020
Infographics
Purchases of durable goods in Britain has increased 41.9% in week 12, compared to last year, with massive growth in items such as chest freezers, IT monitors, mobile computing, hair clippers and media tablets. Online share of total sales now accounts for almost 50% of the market.
26.03.2020
Infographics
Purchases of Gaming consoles and accessories soars in the UK in the week 15-21 March 2020.
31.01.2020
News
Forget the hype – what do people’s personal statements and purchase behavior say about how Brexit will affect us?
28.10.2019
News
Find the market facts you really need with intelligence from Consumer Life.
24.10.2019
Landing pages
To provide some clarity and guidance on the current cluttered advertising environment, we used our learnings from Ad Fit Optimizer to create this guide with 6 top tips to create effective advertising. Download it now and optimize your campaign before it goes out!
02.09.2019
News
How are consumers using voice to control their gadgets? What are the opportunities for brands and retailers? Discover the future of voice in our Thought Leadership hub.
26.08.2019
Webinars
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
08.08.2019
Landing pages
Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
16.05.2019
Landing pages
What is the future for total media measurement in a complex, fragmented market?GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
11.03.2019
News
Last week - hot out of Mobile World Congress - our director of tech research, Imran Choudhary, posted the key take-outs of the latest and greatest devices and trends that we can look forward to in 2019. Click to read all the highlights!
06.12.2018
News
Recent trends across multiple sectors that we track in DIY and Trade show that increasing prices are helping to maintain value sales. This is despite slowing volumes – and we are now seeing the same trend in the Plumbers Merchants channel. The first two months of year on year growth show average price increases of 4% and 3% for August and September 2018 respectively for the Gas Boilers market.
01.11.2018
News
GfK’s Eszter Boczan is joining Barclay’s Carol Ashby at the MRS Financial Services Conference 2018 to deliver insights on how banks can build brand trust, engagement and loyalty through their branch window communications – with the help of neuroscience.
04.10.2018
News
It’s the golden quarter and this year, with Black Friday falling on November 23rd, we are now just 50 days away!
20.07.2018
News
Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics).
09.07.2018
News
What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!
14.06.2018
News
With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!
04.06.2018
Infographics
We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic.
04.06.2018
News
What is the real impact of big sporting events on sales? We've combined a range of our data to show how next month's World Cup will affect TV sales (taking just one example product). Watch our technology expert, Zak Haeri, to discover the key findings from our data.
31.05.2018
News
GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.
04.04.2018
White papers
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
17.01.2018
White papers
Innovating their propositions to fit emerging consumer needs will ensure they aren't.
11.01.2018
News
December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.
10.01.2018
News
Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
10.01.2018
News
Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.
02.01.2018
News
We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.
07.12.2017
Landing pages
New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
26.11.2017
News
We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.
08.11.2017
Landing pages
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings.
06.11.2017
News
Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
02.11.2017
News
As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).
01.11.2017
News
The garden hand tools market has struggled in 2017*. Volume sales have fallen 11% for the year to September compared to the same period last year.
26.10.2017
News
Major appliances has seen a slowdown in volume over the last few months although value remains more robust increasing 8% in the third quarter (Q3) of 2017 compared to last year amounting to £343m.
24.10.2017
Reports
Get closer to consumers’ attitudes about Brexit’s impact on them personally so you can understand current uncertainty and plan for the future with our report.
02.10.2017
White papers
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
07.08.2017
News
Since arriving in this country, Black Friday has become a key date in UK shopping. This is equally true for the mobile market. If we look back to Black Friday 2015, total Smart-Mobile sales grew +29% compared to the week prior to Black Friday.
04.08.2017
News
The rise of Black Friday in the UK over the past few years has been staggering. The US-imported sales frenzy has radically altered the composition of our traditional peak period, pulling an increasing number of sales from both sides of Black Friday.
02.08.2017
News
The PC market is no exception in regards to the growing importance of Black Friday in the shopping calendar. Despite strong promotional price cuts, the value of the PC space still benefitted, with Mobile Computing showing +9% YoY value growth in 2016.
01.08.2017
News
Total Personal Care saw a moderate increase of 6% over the second quarter of 2017. The best performing category is hair dryers gaining by 60% year on year whilst volume declined by 4% over the same period as average prices rise by £13. The shavers and dental care categories also saw growth at 8% and 7% respectively.
01.08.2017
News
Growth for the second quarter of 2017 in the MDA market has fared better than the first which was only slightly above zero.
31.07.2017
Reports
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
27.07.2017
News
The Consumer Durables market has always been fuelled by innovation, some successful and some less so. The latest wave of innovation is Smart technology, which is influencing many electrical products, some outside of the conventional consumer electronics categories.
26.07.2017
News
Political and economic uncertainty has always had a bearing on our spending habits as consumers, and during these times of financial insecurity, we often think twice about spending decisions.
26.07.2017
News
After a particularly strong start to the season, the garden care market has settled into more modest growth (+3.1% value Jan–June YoY).
26.07.2017
News
The powered gardening* market experienced modest growth over the year to date (Jan-Jun17).
10.07.2017
Reports
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
18.06.2017
News
Why do three out of four new product launches fail to achieve their potential? One area that is of paramount importance is to truly understand the target customer. Who is this product for? What are their unmet needs? And what will make them hand over their hard-earned cash? Read on to discover more.
12.05.2017
News
How much a product costs is an important factor; not just for consumers but also for retailers. For the consumer this doesn’t simply mean that cheapest is always the best option, but price is an important part of most buying decisions.
12.05.2017
News
Imagine this – you’re walking through any given department store, home furnishings retailer (or even supermarket these days) when you see the most beautiful sofa table in green marble and you decide to splash out and go for it. It then turns out upon delivery that your new fancy sofa table is actually bigger than your living room, and you end up feeling pretty disappointed.
10.05.2017
Reports
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
10.05.2017
White papers
In an occasion-driven industry like alcoholic drinks, how can brands increase the effectiveness of their touchpoint activations. Find out in our white paper.
08.05.2017
News
Over the last 12 months DIY decorative sundries* have been in decline by -6.4% value and -7.9% volume year-on-year (YOY).
08.05.2017
News
There is still considerable consternation among many in the consumer electronics industry that Brexit will have a negative effect on market volume sales and turnover in 2017 and beyond.
08.05.2017
News
The retail IT market continued to see challenging conditions in the first quarter of 2017, with the value generated by sales of IT products falling by 5% compared to the first quarter of 2016.
05.05.2017
News
The total paint* market achieved its twelfth consecutive month of decline. This fall reached -8.2% in value and was even bigger in litres (-9.5%) in the first quarter of 2017 versus 2016.
04.05.2017
News
Total Small Kitchen Appliances (SKA) saw a drop in value of over 9% in the first 3 months of 2017 with the majority of categories declining including kettles, toasters and food preparation.
04.05.2017
News
The first quarter of 2017 has seen less growth for MDA than last year with total value growth only slightly below 1%. Cooking is one product group which has stayed relatively flat, down 1% at £189million.
03.05.2017
Infographics
Home Enhancements in the UK are important to consumers and there’s an appetite for them to improve their homes.
21.04.2017
News
GfK is delighted that Jackie Megahey has been appointed a Fellow of our UK Industry body, the Market Research society (MRS).
05.04.2017
News
Mobile World Congress 2017 highlighted a potential shift in the UK mobile market brand and model landscape.
09.03.2017
Events
See GfK's Corinne Moy speak about The future shape of market research at MRS conference Impact 2017
06.03.2017
News
GfK experts Imran Choudhary and Ranj Dale summarise the key highlights from the show.
16.02.2017
News
All in all, 2016 has been a successful year for tyre manufacturers in the UK. Following the increasing number of SUVs on the road, 4x4 tyre sales grew notably by 18% units sold* yoy, but overall GfK’s Panel Market GB was flat.
16.02.2017
News
It’s often been said that the world is divided into two kinds of people; those who like to spend their holidays seeing and doing things, and others who just want to lie on the beach. Recent global research from GfK shows that the truth is a little more complicated.
15.02.2017
News
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
31.01.2017
News
Alongside cooling, washing machines have been instrumental in driving Total MDA value (+6%) and volume (+7%) growth in 2016.
31.01.2017
News
Whilst a positive result is often referred to as Christmas coming early, given the uncertainty of the past 6 months, our retailers were just grateful that Christmas came at all this year. And come it did, with overall year on year December retail growth up 4.3%, and all the big generalist retailers making lots of positive noise around December/Xmas trading results.
31.01.2017
News
Although the referendum vote to leave the European Union caused anxiety about its effect on business (as indicated by the pessimism and caution registered in GfK’s post referendum consumer confidence survey) sales of electrical durables over the second half of 2016 appeared largely unaffected.
31.01.2017
News
Every year in January the word “gym membership” peaks in number of searches on Google and the gyms across the UK are filled with people determined to start a new, healthier life. GfK data shows that health and fitness is not just a January fling but is instead becoming a key feature of our general lifestyles.
30.01.2017
News
There’s no doubt that since the introduction of Black Friday in the UK and the subsequent years that followed, the shape of Christmas trading has changed. Both retailers and manufacturers have had to embrace this, in an attempt to ensure they retain and grow their slice of the pie during the key final quarter of the calendar year.
24.01.2017
News
Vacuum cleaners sales have grown consistently over recent years with the introduction of new product types fuelling greater purchases.
24.01.2017
News
2015 was a strong year for the bird care market, growing 15% in value compared to 2014. 2015 was a strong year for the bird care market, growing 15% in value compared to 2014. Growth continued on into 2016, with a 6% increase in both value and volume making 2016 the most valuable year in the past 5.
24.01.2017
News
The power tools* market experienced modest growth in 2016. Sales volumes increased by 3.1%, outpacing value growth of 1.1%.
24.01.2017
News
Growing popularity and demand for Gaming and 2 in 1 devices paved the way for innovative launches at CES 2017.
17.01.2017
News
We talk about the sharing economy as if it is a fairly new concept, but is it really that new or is it simply an old behaviour reinvented and enabled by technology?
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