A new connection between the user experience (UX), purchase intent, and brand strength identifies linkages to growth.
A good user experience supports the brand as much as a poor user experience erodes it, but the halo effect of a good user experience can make us forgive other poor touchpoint experiences, to a point.
Is there a quantifiable way to measure the experience to predict brand strength and product success? How does the user experience differ across touchpoints and how do these measures relate to brand measures?
Join us to gain deeper insight into the importance of user experience design and how it impacts your brand.
In this webinar you will: