A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.
Canada’s global brand remains among the top 4 in the world, tying Japan for fourth place with a strong showing in the latest Anholt-GfK Nation Brands IndexSM (NBISM) study.
GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.
While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.
According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.
Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.
In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month.
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.