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Small Domestic Appliances: Strong growth for Small Domestic Appliances


The second quarter of 2016 is more positive compared to the start of 2016. We saw a nice growth of 8% compared to the same period last year.

Overall, practically all groups tend to grow, but there are still some growth drivers that have a big impact on sales. When we look at deep fryers, we see that the market of this category keeps thriving, especially the ‘healthy’ or low oil fryers.

Also hair stylers, within the ‘personal care’ segment, are growing fast these last 3 months, driven by new products on the market.

And last but not least, we see that Vacuum Cleaners continue their growth. Here we see that handsticks are still the motor behind this growth.

Caroline Cauwenberghs - Consultant SDA


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Caroline Cauwenberghs