At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
At GfK, our aim is to provide relevant insights and predictive analytics to the field. We work in close alignment with our clients to deliver a better understanding of the Belgian consumers, retailers and producers, and the market in which we all operate.
In this Market Insights report, our consultants share their conclusions drawn from the first quarter results, and their advice for the rest of the year.