Five years in a row the non-food market is showing positive results during the first quarter of the year. This year started well with a growth of +2% during the first three months compared to the same period of last year. Continuing the trends seen in Q4 last year, the most important sectors (e.g. CE) showed positive results, while smaller ones (e.g. Photo) still struggle. The sales period could not push these panels forward.
Home Improvement and MDA, in particular, increased their value growth tremendously. As summer is approaching, people are ready to start gardening, and improving and restyling their homes.
While most sectors in offline sales are close to stagnation, online delivered a positive trend with SDA being the fastest moving category compared to the same period last year.
Read the full GfK Retail Reports Q1 2019 for analysis of: Retail in General - Consumer Electronics - IT & Office - Telecom - Major Domestic Appliances - Small Domestic Appliances - Media & Entertainment - Books - Home & Living - Stationery.