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Point of Sales Tracking|Belgium|English

IT & Office: Positive year for IT & Office

26.02.2018

During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.

IT: positive results thanks to growth in both hardware & peripheral categories

Almost all IT product groups performed excellently during 2017 with key trends in:

  • gaming products continue to increase their share, especially in the categories of mobile and desk computing, gaming monitors and gaming peripherals. In some IT categories, already more than 25% of all products sold are targeting specific gaming customers. An enormous potential for retailers and brands to invest in.
  • the peripheral categories with products such as networking devices and storage categories clearly were the key drivers for these strong results. The demand for higher speeds and higher capacities are important features for future growth.

Office Equipment and Consumables: focus on small photo printers and CISS systems.

In Q4 2017, the Office Equipment and Consumables sector recorded a decrease of close to -6% compared to Q4 2016 for a value of €122m. For the entire year of 2017, we recorded an increase of +0.1% for a total value of just over €453m.

The market for printer products benefited from the success of the small instant photo printers and further development of technologies such as continuous ink supply systems (CISS). In the MFD segment, the upward market trend came from growth in the laser MFD category.

Alain Brys - Consultant IT & Office Equipment

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