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  • Less than half say ‘children’ are part of ‘the good life’; less than a quarter say ‘college education’
    • 11/23/17
    • Belgium
    • English

    Less than half say ‘children’ are part of ‘the good life’; less than a quarter say ‘college education’

    When it comes to the factors that make up ‘the good life’, the top three most popular items selected by people internationally are good health, financial security and leisure time. These are followed by a happy marriage, travel for leisure, a home you own, and control over one’s life. 

  • Digital Single Market: EU negotiators agreed to end unjustified geoblocking
    • 11/22/17
    • Belgium
    • English

    Digital Single Market: EU negotiators agreed to end unjustified geoblocking

    In a press release published on 20th of November, the European Institutions report an agreement has been reached to set new rules which will end unjustified Geoblocking for consumers buying products or services online in the European Union.

  • Will Black Friday help Belgian e-commerce reach €10 billion in 2017?
    • 11/20/17
    • Shopper
    • Belgium
    • English

    Will Black Friday help Belgian e-commerce reach €10 billion in 2017?

    E-commerce in Belgium continues to grow: in the first half of 2017 too we saw an increase in the number of online purchases as well as the amount spent online. Due to, among others, the arrival of Amazon Prime in Belgium we anticipate that the importance of online purchases will only increase. In 2016, Belgian consumers spent as much as 9 billion euros online: will emerging trends such as Black Friday and Cyber Monday help us to reach the €10 billion mark?

  • Humans of Today: How does Aimie (Gen Z) spend her time & money?
    • 11/13/17
    • Media and Entertainment
    • Belgium
    • English

    Humans of Today: How does Aimie (Gen Z) spend her time & money?

    A GfK research project on the drivers of modern Belgian consumers.

  • Low awareness on the use of antibiotics and antimicrobial resistance
    • 11/09/17
    • Belgium
    • English

    Low awareness on the use of antibiotics and antimicrobial resistance

    GfK and ICF joined forces to provide EFSA (European Food Safety Authority) with consumer insights on antimicrobial resistance (AMR). The goal of this study was to tackle the risks posed by the use of antibiotics and antimicrobial resistance in animal populations, and their links to human health.

  • Low-sugar and GMO-free are top factors when deciding what to eat or drink
    • 10/26/17
    • Belgium
    • English

    Low-sugar and GMO-free are top factors when deciding what to eat or drink

    Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.

  • Shopping without a smartphone?  No way!
    • 10/12/17
    • Shopper
    • Belgium
    • English

    Shopping without a smartphone? No way!

    There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.

  • Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”
    • 10/11/17
    • Belgium
    • English

    Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”

    When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.

  • ABTO 2.0: bringing market research innovation to the Belgian travel industry
    • 09/25/17
    • Travel and Hospitality
    • Belgium
    • English

    ABTO 2.0: bringing market research innovation to the Belgian travel industry

    As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan. 

  • E-commerce in Belgium – Q2 2017
    • 09/07/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q2 2017

    Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €

  • Ancienne Belgique and GfK face the music
    • 09/06/17
    • Media and Entertainment
    • Belgium
    • English

    Ancienne Belgique and GfK face the music

    GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there. 

  • GfK Retail Seminar October 2017
    • 09/01/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/10/17 - 03/10/17
    GfK Retail Seminar October 2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.