Survey Summary Reports (including DAB+)
Training and Survey Schedules
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Radio listening heats up over summer
People listen to radio because it makes them feel happier and more informed.
GfK has released a new, completely overhauled map edition for Australia.
The latest Anholt-GfK City Brands IndexSM (CBISM) reveals that Sydney overtakes New York to earn a spot back in the top three and Melbourne jumps to 7th place.
DAB+ Digital Radio Report
When it comes to the factors that make up ‘the good life’, the most popular items for people internationally are good health, financial security and leisure time, followed by a happy marriage, travel for leisure, a home you own, and control over one’s life.