Survey Summary Reports (including DAB+)
Trust is an essential building block of brands. In fact, arguably it is the original driving force behind their creation. The ongoing success of a brand is tied strongly to its level of trust – maintaining and strengthening trust is the number 1 job for brand owners.
The relentless advance of technology has shaped and re-shaped our lives and we are standing on the cusp of a new wave – the explosion of smart and connected devices. Many experts are heralding these devices as a catalyst for revolutionising consumer behaviour over the coming decade.
Training and Survey Schedules
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Radio listening heats up over summer
People listen to radio because it makes them feel happier and more informed.
GfK has released a new, completely overhauled map edition for Australia.
The latest Anholt-GfK City Brands IndexSM (CBISM) reveals that Sydney overtakes New York to earn a spot back in the top three and Melbourne jumps to 7th place.