As mobile technology has increasingly become an everyday part of Connected Consumers’ lives, mobile apps present a unique opportunity for retailers, offering a direct line to consumers on the devices they carry with them everywhere. While branded apps have the potential to enhance the shopping experience, increase conversion and promote loyalty, they are constantly competing for the space on your mobile device with other apps, often being deleted or ignored after a single use.
So, how can retailers design apps that transcend “one-off” usage and win real loyalty? Here are a few proven winning ways:
Mimicking your marketing on other platforms is simply not enough. Giving consumers a reason to download and return to your app can provide a number of benefits, including brand loyalty. The more frequently apps are used, the more they become ingrained in their users’ habits. Making them easy and effective to use while providing value that shoppers can’t get elsewhere are keys to success in the future of retail.
*’Taking the App Challenge: How Retailers Can Raise Their “Stickiness” to New Heights’ originally appeared in Internet Retailer.
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