Webinar Date & Time
Tuesday, November 15, 2016, 2:00 PM ET
Please join us for the third webinar in the series, "Depths of Digital: Acceleration of Insight."
Social science and commercial researchers rely on surveys to ask people questions so that attitudes and behaviors are inferred from self-reported responses. Yet response rates decline, frames are difficult to sample, people cannot remember depth of their digital behavior and attention spans diminish while survey research consumer need holistic information.
Devices people use provide opportunities to address these persistent issues with less intrusiveness on experience. Roughly 30% of US web surveys are completed on a mobile device and these participants can tell us more than asking questions can provide!
This webinar discusses uses of digital technology to provide information beyond what is traditionally gathered in surveys. We will provide attendees with an understanding of data capture considerations and a review of best practices that are used for passive metering of persons and ‘in the wild’ active user experience.