Survey 1 – 2016
Auckland, November 10, 2016 – Results of the Manawatu 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 107,000 people aged 10+ years usually live in the Manawatu survey area used for the Commercial Radio Audience Measurement Survey. Of these, 84.8% listen to a commercial radio station each week.
The survey, conducted over 36 weeks and sampling 863 people aged 10+ years shows More FM has most commercial station listeners, with 24,300 different people tuning in each week. The Edge has second highest with 19,300 different listeners, followed by Breeze with 16,200. The Sound has fourth highest commercial cumulative audience of 15,800, and Mai FM is fifth highest with 11,900.
The highest commercial station market share was also achieved by More FM with a 13.2% share of all commercial radio listening. Second highest commercial share is The Sound with 12.6%, followed by Breeze with 12.5%. Fourth highest commercial share is The Rock with 8.0%, and The Edge has fifth highest with 7.4%.
Breakfast results (Mon-Fri 6am-9am) show Breeze with the highest share; 14.9% of commercial radio breakfast listening, followed by More FM with 13.0%. Radio Live is third with 11.4% share of commercial radio breakfast listening, followed by The Sound on 11.1%, and Newstalk ZB is fifth with 9.8%.
The table below shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Manawatu market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/gfk
Responsible under press legislation:
GfK SE, Global Communications
90419 Nuremberg Germany