GfK has appointed Oli Bailey as Business Development Director for its Mystery Shopping division, one of the leading global providers in this specialist field. Oli will also have a focus on integrating the global mystery shopping offer with the company’s Brand and Customer Experience solutions to help clients better understand today’s complex consumer purchase journeys.
Oli brings more than 16 years of global research and insight experience to his new role, as well as a breadth of sector knowledge including Automotive, Retail, Technology, Financial Services and Transport. Prior to joining GfK, Oli was Head of Mystery Customer Research, Retail & Shopper and Technology at TNS, working with major telco and retail brands.
Oli says: “I’m hugely excited to be joining the GfK business. Combining the company’s leading global mystery shopping offer with GfK’s unrivalled capabilities in retail data collection and analytics provides a truly unique market offering. GfK’s extensive network ensures we deliver that offer consistently across geographies to give clients truly connected insights.