Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.
Access the NextGen entry form
The winning team will receive a trip to New York City (for two team members and a faculty adviser) for an immersion in the world of market research, plus a $1,000 cash prize.
Teams need to submit proposals for their research projects by October 30th, 2015; GfK will then select several finalists to complete their research and submit reports in February 2016. The competition is open to undergraduates in business, marketing, market research, the social sciences, programming, and all other disciplines.
Watch a video about last year's NextGen Competition
The 2016 Next Gen Competition asks students to explore questions such as:
In their submissions, entrants will propose using at least one of the following research “lenses” to study consumers and mobile tech:
Selected members of the winning team will visit GfK’s North American headquarters in New York City, presenting their findings, working with mentors in their areas of interest, and getting firsthand experience of research as a profession.
Past winners of the NextGen Competition – from Chatham University, Aurora University, Purdue University (Calumet), and Loyola University (Chicago) – focused on topics such as social media, Hispanic consumers, crowdsourcing, and the user experience of smartphones.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com or follow GfK on Twitter.