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GfK Demographics Germany 2015

Bruchsal, 23.02.2016

Heidelberg has Germany's highest share of young households

Twenty-three percent of Heidelberg's household heads are thirty years old or younger. This is twice the national average (11.5 percent) for this age segment.

Other top-ranked locations in terms of young households are the university cities of Leipzip, Jena and Dresden, each of which has more than 20 percent of this household type. The other districts in the top-ten ranking have a share of young households from 1.6 to 1.7 times the national average.

Top ten districts according to share of young households

rank

urban district (UD) / rural district (RD)

inhabitants

share of households
under 30 years old as a %*

index (100 = national average)

1

Heidelberg UD

152,113

22.57

197.2

2

Leipzig UD

531,562

21.62

188.9

3

Jena UD

107,679

21.22

185.4

4

Dresden UD

530,754

20.28

177.2

5

Regensburg UD

140,276

19.38

169.3

6

Freiburg im Breisgau UD

220,286

19.28

168.5

7

Würzburg UD

124,698

19.19

167.7

8

Kiel UD

241,533

19.06

166.5

9

Erlangen UD

105,624

18.54

162.0

10

Münster UD

299,708

18.36

160.4

source: GfK Demographics Germany 2015                                                  
* according to age of household head                                                                         
UD = urban district; RD = rural district

Young households are especially well represented in cities with a strong university presence. By contrast, the highest share of senior households is typically in rural areas, particularly in eastern Germany. The highest share of this demographic can be found in the urban district of Suhl in Thuringia: 46 percent of all household heads in this location are 60 years or older. Senior households are distributed much more evenly than young households. The deviation of 1.3 times the German average in the urban district of Suhl is the highest in the nation. 

Top ten districts according to share of senior households

rank

urban district (UD) / rural district (RD)

inhabitants

share of households
60 years old + as a %*

index (100 = national average)

1

Suhl UD

35,665

45.75

127.1

2

Vogtlandkreis RD

233,970

44.64

124.1

3

Lüchow-Dannenberg RD

48,670

44.40

123.4

4

Zwickau RD

327,062

44.15

122.7

5

Altenburger Land RD

93,605

44.11

122.6

6

Erzgebirgskreis RD

351,309

44.05

122.4

7

Dessau-Roßlau UD

83,616

43.99

122.3

8

Wilhelmshaven UD

75,728

43.88

121.9

9

Ostholstein RD

197,835

43.65

121.3

10

Görlitz RD

262,168

43.56

121.1

source: GfK Demographics Germany 2015                                                  
* according to age of household head                                                                         
UD = urban district; RD = rural district

The share of senior households in the rural district of Miltenberg and the urban district of Kaiserslautern is around 36 percent, which puts it right at the national average.

Around 260 of Germany's 402 districts have an above-average share of senior households. By contrast, just under 100 of Germany's districts have an above-average share of young households.

Age breakdown of Germany's households


age of household head

number of households

share as a %

household head up to under 30 years old

4,528,725

11.45

household head 30 to under 40 years old

5,896,713

14.90

household head 40 to under 50 years old

7,418,550

18.75

household head 50 to under 60 years old

7,485,562

18.92

household head 60 years and older

14,237,786

35.98

source: GfK Demographics Germany 2015                                                  

About the study
GfK Demographics reveals the socio-demographic profile of the population and is calculated for various regional levels. The dataset provides information on Germany's population and households according to household type (single- and multiple-person with or without children, as well as immigrant households), age range (i.e., age of household head), income level (divided into seven brackets), as well as the architectural profile of the residence (single- or dual-family house, etc.).

GfK Demographics is used by marketing and sales divisions for locating target groups. The detailed data reveals the best areas in which to conduct marketing and sales campaigns for certain products. GfK Demographics 2015 is available for all of Germany's urban and rural districts, municipalities, postcodes, streets and 2.6 million street segments from GfK's
geomarketing solution area.

Additional informationon GfK's regional market data can be found at
http://www.gfk-geomarketing.de/market_data.
Print-quality illustrations can be found here.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Additional information can be found at www.gfk.com.
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Responsible under press legislation / V.i.S.d.P.
GfK GeoMarketing GmbH
Public Relations
Cornelia Lichtner
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal; Germany
T+49 7251 9295 270
cornelia.lichtner@gfk.com

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