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Press|Financial Services|Public Services|Trends and Forecasting|Global|English

GfK Consumer Climate Europe: Uncertainty impacts consumer sentiment

Nuremberg, 14.10.2016

GfK Consumer Climate Europe results for the third quarter of 2016

The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016. You can see the indicators of 16 European countries on our website: http://consumer-climate.gfk.com

The beginning of the third quarter was marked by the UK's decision to leave the EU at the end of June. In almost all European countries and, of course, particularly in the UK, consumer confidence and above all economic expectations fell, dramatically so in some cases. The consumer climate EU28 fell from 13.1 points in June to 10.0 points in July. By September, it had recovered to 12.3 points. Already in August, however, discussions about Brexit had become significantly more subdued across Europe. Other country-specific themes in particular prevailed. It will only be possible to forecast with certainty the implications of Brexit on the mood of European consumers once the actual negotiations have begun and the UK's exit draws closer.

In economic terms, Europe is developing positively. Almost all countries are reporting economic growth, in some cases at very impressive rates. This is also reflected by the unemployment figures. In most countries, employment is rising and unemployment rates are falling. However, these positive aspects are not leading to a fundamental increase in economic and income expectations among consumers. Propensity to buy, too, has not always been consistent with the general economic development of each country. Other country-specific issues also currently appear to be at play, as well as general psychological factors and fundamental uncertainties, such as the ongoing war in Syria, terrorist attacks in France and Germany, the rise of right-wing populist parties in elections and polls and the upcoming US presidential election.

... for more information to the single countries, please, download the PDF ...

all countries: press release - maps - indicator charts

UK: press release - maps - indicator charts

Deutschland: Pressemeldung - Landkarten - Indikatorencharts

France: communiqué de presse - cartes - diagrammes indicateurs

Italia: comunicato stampa - mappe - grafici indicatore

España: mapas - gráficos de indicadores

Portugal: Comunicado de imprensa - mapas - gráficos indicadoras

Ελλάδα: δελτίο τύπου - χάρτες - διαγράμματα δείκτης

Nederland: persbericht - kaarten - indicator charts

België: persbericht - kaarten - indicator charts

Belgique: communiqué de presse - cartes - diagrammes indicateurs

Österreich: Pressemeldung - Landkarten - Indikatorencharts

Polska: informacja prasowa - mapy - wykresy wskaźników

Česká republika: tisková zpravá - mapy - indikátor grafy

Slovensko: mapy - indikátor grafy

Slovenija: Izjava za javnost - fileadmin/user_upload/dyna_content/Global/documents/Press_Releases/2016/Oct16_Maps_SLO_CCEurope_slo.pdfzemljevidi - indikator karte

România: Comunicat de presă - Hărți - diagrame indicatoare

България: съобщение за печата - карти - индикаторни диаграми

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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GfK SE, Corporate Communications
Jan Saeger
Nordwestring 101
D-90419 Nuremberg
Tel: +49 911 395 4440

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