GfK Belgium was appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards, celebrating the best sponsorships across Europe. The ESA Excellence Awards are the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines, so obviously GfK Belgium is honored to be represented in the selection panel of this “Champions League of sponsorships”.
The ESA Excellence Awards, organized by the European Sponsorship Association (ESA), are the only pan-European sponsorship awards celebrating excellence across all sectors - sport, culture, entertainment, media and corporate social responsibility. Sponsors, rights holders and agencies are all invited to enter their most successful campaigns, in a bid to be judged the best in Europe. Over the last 2 years, Belgium got bronze twice at the ESA Excellence Awards, with AB InBev and ING Belgium.
Karen Earl, ESA Chairman: “Our Awards are the only ones that recognize excellence within the sponsorship industry across Europe and we have introduced a number of new categories to keep pace with the evolving way in which sponsorships are being used by marketers.”
Together with sponsorship & media/marketing industry experts from international companies like Hypo Bank, Sportcal, MegaFon, Comasco, PRISM, Wasps & Ricoh Arena and Millharbour Marketing, Wim Mathues, Industry Lead Media/Entertainment/Sports & Travel at GfK Belgium, will select the best sponsorships in the award category “Best of Europe”:
“GfK Belgium is honored to be invited to join the jury of the next ESA Excellence Awards, as this shows GfK’s international expertise in sponsorship research, media measurement and consumer insights & innovation, but also our Belgian thought leadership in these areas. We’re looking forward to have a look at the greatest sponsorship cases in Europe, with a keen eye for the sponsorship ROI, ROO and creativity of these best practices.”
On Thursday the 9th February 2017, the winners will be announced at the ESA Excellence Awards ceremony which will be held at the Porchester Hall in London.