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Press release
Media Measurement|New Zealand|English

Commercial Radio celebrates further audience growth

06.07.2017

Survey 2 – 2017

TOTAL NEW ZEALAND

Commercial Radio Audience Measurement survey shows 3.35 million people, more than 80% of New Zealanders aged 10+ listen to commercial radio each week.

Radio Broadcasters Association CEO Jana Rangooni says “At a time of increased competition I’m ecstatic to see yet another period of growth with 48,000 more people listening to commercial radio in this latest survey. Everyone in the industry across all brands should feel incredibly proud to see the work they put in 24/7 to stay relevant and engaged with New Zealanders of all ages is making an impact.”

Survey 2 2017 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:

  • People 10-17: 75.3% listen each week
  • People 18-34: 80.5% listen each week
  • People 25-44: 84.7% listen each week
  • People 25-54: 84.8% listen each week
  • People 45-64: 83.2% listen each week
  • People 55-74: 79.8% listen each week
  • Grocery Buyers: 83.1% listen each week

The CEOs of both major commercial radio companies were pleased to see today’s results.

Michael Anderson CEO of MediaWorks said "Through these results we see MediaWorks and Radio as a whole consistently demonstrating its connection with New Zealand audiences. Radio is a key part of our media mix and with its ability to deliver content across the full media spectrum - it provides great opportunity for innovation now and into the future."

NZME CEO Michael Boggs points out “It’s another strong survey for NZME and for radio as a medium. The standard and strength of the content being produced is resonating with listeners and advertisers but most importantly these results show it’s a dynamic medium able to constantly adapt and react to what’s happening in the market.”

The table shows the ranking of the major commercial Networks by Weekly Reach, Station Share and Breakfast share across all people 10+ and the key 18-34 and 25-54 demographics.

The RBA Ceo Jana Rangooni also notes “With the first year of four rolling surveys the industry will also be releasing more insights as to how people use radio. Last month we released figures around the changing patterns of listening with the younger age groups and today we are also releasing a snapshot showing the devices people are listening to radio on. While these still clearly show traditional AM/FM radios, car radios and stereos are the primary device we will be watching with interest how this evolves over time especially on mobiles.

The full Total New Zealand S2 2017 and market by market data reports including demographic and daypart information can be found by clicking here.

For more information, please contact:

Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz 

or;

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK

Responsible under press legislation:

GfK SE, Global Communications

Jan Saeger

Nordwestring 101

90419 Nuremberg Germany

press@gfk.com 

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Libby May
Libby May
New Zealand
General