Survey 1 - 2016
Auckland, May 5, 2016 - Results of the Auckland 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 1,269,000 people aged 10+ years usually live in the Auckland survey area used for the Commercial Radio Audience Measurement Survey. Of these, 76.5% listen to a commercial radio station each week.
The survey, conducted over 12 weeks and sampling 2,552 people aged 10+ years shows Newstalk ZB has most commercial station listeners, with 188,200 different people tuning in each week. The Edge has second highest with 168,800 different listeners, followed by Mai FM with 157,600.Coast has fourth highest commercial cumulative audience of 139,1000, and The Breeze is fifth highest with 137,900.
The highest commercial station market share was also achieved by Newstalk ZB with a 13.6% share of all commercial radio listening. Second highest commercial share is Coast with 8.8%, followed by The Breeze with 7.1%. Fourth highest commercial share is Mai FM with 6.8%, and Edge has fifth highest with 6.6%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highestshare; 17.7% of commercial radio breakfast listening, followed by Mai FM with a 7.8% share. Coast is third with 7.0% share of commercial radio listening, followed by Edge on 6.6%, and Radio Live is fifth with 5.9%. The table below (attached) shows the weekly cumulative reach and station share results for the latest survey.
The table below (attached) shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Auckland market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio,
GfK Mob: 027 5677 333, email@example.com or
Radio Broadcasters Association
Mob: 021 2 446617, firstname.lastname@example.org
DOWNLOAD THE FULL PRESS RELEASE BELOW.
GfK is the trusted source of relevant market and consumer information that enablesits clients to make smarter decisions. More than 13,000 market research expertscombine their passion with GfK's long-standing data science experience. Thisallows GfK to deliver vital global insights matched with local market intelligencefrom more than 100 countries. By using innovative technologies and data sciences,GfK turns big data into smart data, enabling its clients to improve their competitiveedge and enrich consumers' experiences and choices.
For more information, please visit www.gfk.com or follow GfK on Twitter:https://twitter.com/gfk
Responsible under press legislation:
GfK SE, Global Communications