Survey 2 – 2016
Auckland, July 21, 2016 – Results of the Auckland 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 1,269,000 people aged 10+ years usually live in the Auckland survey area used for the Commercial Radio Audience Measurement Survey. Of these, 76.5% listen to a commercial radio station each week.
The survey, conducted over 17 weeks and sampling 2,970 people aged 10+ years, shows Newstalk ZB has most commercial station listeners, with 193,200 different people tuning in each week. Mai FM has second highest with 172,200 different listeners, followed by The Edge with 171,700. The Breeze has fourth highest commercial cumulative audience of 153,200, and Coast is fifth highest with 123,700.
The highest commercial station market share was also achieved by Newstalk ZB with a 14.0% share of all commercial radio listening. Second highest commercial share is Mai FM with 8.3%, followed by The Breeze with 7.7%. Fourth highest commercial share is Coast with 7.4%, and Edge has fifth highest with 6.7%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 17.9% of commercial radio breakfast listening, followed by Mai FM with a 9.8% share. Edge is third with 6.2% share of commercial radio listening, followed by Breeze on 6.0%, and Radio Live is fifth with 5.6%.
The table attached shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Auckland market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com or follow GfK on Twitter: twitter.com/gfk
Responsible under press legislation:
GfK SE, Global Communications