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Press|Financial Services|Technology|Canada|English

At MRIA conference, GfK experts will focus on “fin tech,” building effective market research

Toronto, CA, 31.05.2017

Will co-present with Canada Dry Mott’s, Sun Life Financial

Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference.

The event, whose theme is “Research Integration: Unlocking the Future of Insights,” will take place May 31st through June 2nd at the Toronto Marriot Downtown Eaton Centre Hotel.

Click here to request more information about GfK’s presentations.

On June 1st, GfK’s Angelo Pierro (Global Lead, Financial Services) will share the stage with Sun Life Financial’s John Greenwood (Vice President of Client Experience & Insights, Global Marketing) for a look at “FinTech Today.” The session will explore such questions as:

  •          Where is the financial services industry headed, and which players are poised to succeed?
  •          What is the new financial service paradigm, and how can research insights inform you on                  where your organization can succeed?
  •          What are some examples of successful innovation in financial services?

The “FinTech Today” presentation will take place on June 1st from 1 to 1:30pm in Hall A. 

On the following afternoon, GfK’s Juliann Ng (VP, Consulting) will join Neil Rennert (Marketing Research and Consumer Insights Manager, Canada Dry Mott's) for “Bridging the Marketing and Research Chasm.” This interactive session will focus on translating marketing or sales imperatives into research terms, setting a strong foundation for creating meaningful insights. Ng and Rennert will provide the tips and tricks needed to stay in touch with shifting business needs and minimize the risk of chasing the wrong objectives.

“Bridging the Marketing & Research Chasm” will take place from 2 to 2:30PM on June 2nd in Hall B.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com
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