With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.
At the min Master Class: Video, taking place tomorrow at New York City’s Yale Club, GfK MRI’s Karen Ramspacher will kick off the day’s presentations with an overview of today’s “Tvideo” viewers. Ramspacher will draw rich insights from GfK MRI’s Cord Evolution and TV Content Drivers research programs, as well as its gold-standard Survey of the American Consumer®.
Ramspacher’s session, starting at 9AM, will focus on the opportunity for building video businesses by understanding digital video trends and those who consume the medium. Her presentation will demonstrate where the video advertising dollars are flowing; preferred methods of viewing across network, app, and streaming service offerings; and trends to watch out for.
In particular, Ramspacher will focus on viewers of short-form videos – the genre most relevant for magazine publishers – revealing their preferred streaming services and devices, what drives them to TV and video, and even their most-liked TV shows.
Ramspacher will also share additional insights on digital video trends during a live stream session on GfK’s Facebook page – please check there for details.
Karen Ramspacher has 20 years of experience as an account planner and researcher; before joining GfK MRI, she held senior roles at NBC Universal, Oxygen Media, Fuse, and Participant Media. At GfK MRI, she identifies and explores drivers to consumer behavior in the changing media landscape and beyond. Ramspacher is the director of GfK MRI’s Cord Evolution and TV Content Drivers research programs.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.