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Geomarketing|RegioGraph|Global|English

GfK launches new version of RegioGraph 2015

Bruchsal, 04.02.2015

International geomarketing software from GfK

The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.

RegioGraph allows users to visualize their customers, target groups and potential on up-to-date digital maps and carry out analyses using detailed integrated data on potential, such as GfK Purchasing Power.

RegioGraph 2015 helps users from all business areas quickly determine the distribution of potential and pinpoint strengths and weaknesses in their current market operations. The software thus offers transparency and reliable planning in today's dynamic, interlinked markets.

"RegioGraph Analysis" supports the controlling and optimization of regional market exploitation quotas through objective, insight-generating analyses, the results of which are displayed on maps. The "Planning" version of the software offers professional tools for planning efficient territories, locations and customer visits. The "Strategy" version of RegioGraph additionally offers the ability to calculate location-specific catchment areas and analyze target group and business potential at the address level for all important markets worldwide.

With 40,000 users, RegioGraph is Germany's most popular geomarketing software and has an ever-growing number of international users.

Additional new features in RegioGraph 2015:

Web viewer
The newly available Web viewer in RegioGraph 2015 makes it possible to quickly and easily share results with colleagues by exporting maps as Web applications. Map analyses and associated data can be accessed online from the user’s device and Web browser of choice.

New geocoder: IP address analysis
An important new addition to RegioGraph 2015 is a geocoder for IP addresses. Users can take advantage of this feature to analyze the geographic footprint of website traffic. This information is particularly valuable for online retail and marketing strategies, as it yields concrete insights into the distribution of target groups and customers as well as the locations where advertising will have the greatest impact.

With geocoding capability for more than 60 countries, RegioGraph is the ideal choice for internationally active companies. The software supports analyses at the street segment level throughout Europe as well as in many countries in Asia, South America and the Middle East, among others. Users can analyze markets around the world thanks to GfK's internationally available digital maps.

Simplified import and analysis dialog Users can quickly drag and drop company data into RegioGraph 2015 for seamless integration. The visualization options for the approximately 100 analysis methods have been grouped together in a new dialog. Relevant options are automatically pre-selected to save time and improve results. New cartographic basis and data on potential RegioGraph includes the latest GfK Purchasing Power and digital maps for a European country of choice. RegioGraph Strategy additionally includes street-segment data for GfK Purchasing Power, inhabitants and households or D&B address data on business potential (for Germany only).

Additional information on RegioGraph can be obtained at www.gfk-regiograph.com.
Print-quality illustrations can be found here.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Additional information can be found at www.gfk.com.
Follow us on Twitter: www.twitter.com/gfk.

Responsible under press legislation / V.i.S.d.P.
GfK GeoMarketing GmbH
Public Relations
Cornelia Lichtner
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal; Germany
T+49 7251 9295 100
cornelia.lichtner@gfk.com

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