As the recent referendum result has shown, the British people are more riven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and seemingly unanswerable questions. One immediate question that brands and companies in all sectors should be asking is how to effectively speak to and address the needs of British consumers.
This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.
Click here to download free Disunited Kingdom sample report.