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Retail|Consumer Goods|Shopper|Belgium|English

Shopper OB-Session

06/07/16 - 06/07/16

13:30 pm - 18:30 pm
GfK Belgium Headquarters - Arnould Nobelstraat 42 - 3000 Leuven

Register now online!

Whether you want shoppers to buy now, trade up, buy more or shop easy, our virtual store solution can help you understand and predict how shoppers will behave in a real store environment.

Join our Shopper OB-Session Workshop Connect to Convert at 13h30 on June 7th 2016.

Our experts have worked with some of the world's biggest brands in simulated store environments. We have handpicked 4 case studies from Bertolli, Carrefour, Chupa Chups and Jack Daniels to demonstrate how you can implement shelf and category changes that will make a difference to your brand and business performance in-store, both online and offline.

On top of that Gayaneh Beirens, Product Manager Ambient Food at Dr. Oetker, will walk you through
Dr. Oetker’s fascinating shopper story in the baking category.

In other words, during this interactive session, we will show you how to:

  • Understand and predict shopper behaviour using 2D simulations to optimize shelves, categories and stores.
  • Improve the entire shopping experience.
  • Drive category growth through changing the shopper context.
  • Use the outputs to gain internal buy-in and implement improvements, from point of sale to store navigation.

Agenda of the day:

  • 13h30:  Our shop opens
  • 14h00:  Introducing Shopper Management by GfK “Connect to Convert”
  • 14h25:  Theorems on Virtual Store Research
  • 14h50:  Testimonial by Dr. Oetker
  • 15h15:  Break
  • 15h45:  Your turn to shop: interactive session
  • 16h05:  4 shopper case studies
  • 16h45:  Closing and Q&A
  • 17h00:  Start to Network
  • 18h00:  Our shop closes

Please confirm your attendance by May 30th. Seats are limited. Only 40 places available. Make sure to reserve your seat. First come, first served!
We hope to welcome you on June 7th!

Register now!

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