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Retail|Consumer Goods|Shopper|Belgium|English

Shopper OB-Session September

09/20/16 - 09/20/16

13:30 pm - 18:00 pm
GfK Belgium Headquarters - Arnould Nobelstraat 42 - 3000 Leuven

Register now online!

Whether you want shoppers to buy now, trade up, buy more or shop easy, our virtual store solution can help you understand and predict how shoppers will behave in a real store environment.

Join our Shopper OB-Session Workshop Connect to Convert at 13h30 on September 20th 2016.

Our experts have worked with some of the world's biggest brands in simulated store environments. We have handpicked 4 case studies from Bertolli, Carrefour, Chupa Chups and Jack Daniels to demonstrate how you can implement shelf and category changes that will make a difference to your brand and business performance in-store, both online and offline.

On top of that one of our clients, will walk you through their own experiences with our virtual store solution.

In other words, during this interactive session, we will show you how to:

  • Understand and predict shopper behaviour using 2D simulations to optimize shelves, categories and stores.
  • Improve the entire shopping experience.
  • Drive category growth through changing the shopper context.
  • Use the outputs to gain internal buy-in and implement improvements, from point of sale to store navigation.

Agenda of the day:

  • 13h30:  Our shop opens
  • 14h00:  Introducing Shopper Management by GfK “Connect to Convert”
  • 14h30:  Your turn to shop: interactive session
  • 14h50:  4 shopper case studies
  • 15h30:  Break
  • 16h00:  Client Testimonial
  • 16h30:  Statements on Virtual Store Research
  • 16h50:  Closing and Q&A
  • 17h00:  Start to Network
  • 18h00:  Our shop closes

Please confirm your attendance by September 12th 2016. Seats are limited. Only 25 places available. Make sure to reserve your seat. First come, first served!
We hope to welcome you on September 20th!

Register now!

Some impressions of our first session...

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