GfK's Mark Girardi, Vice President, Market Access, will be presenting "Navigating Testing Payment & Partnerships in Non-US Markets" at the 10th Semi-Annual Diagnostic Coverage and Reimbursement Conference East.
Navigating Testing Payment & Partnerships in Non-US Markets
Tuesday, December 6 - 11:15AM
In recent years, a growing number of diagnostic companies have expanded their global footprint by taking a test to markets such as EU, APAC and LATAM with the goal of building upon the success established in the US. Market access, adoption processes and laboratory partnerships can vary significantly from country to country as payment and evidence thresholds are calculated differently. To gain efficiencies with OUS launch planning, it is helpful to leverage certain evidence across multiple markets and to understand the laboratory, payer and provider landscape in target regions.